Executive Summary

Feb 2019
PROSPECTS
Reduced space and urban density benefits growth of spray/aerosol air fresheners

Spray/aerosol air fresheners was the most popular type of air care in Bolivia with a dominant value share in 2018 due to its diversity of fragrances and multiple uses to meet different ambient needs. Bolivians are changing their lifestyles, and urban areas in the main cities are increasing in density with small spaces for living where daily activities produce odours; for this reason, consumers are looking to effectively eliminate odours from tobacco, the kitchen, bathroom and pets.

Car air fresheners benefit from increasing vehicle fleet in the country

The vehicle fleet has expanded in Bolivia, as the government’s policies have gradually reformed to allow car imports, encouraging Bolivians to buy new cars. Another reason is that urban expansion means that people are travelling to more distant places to live, making transportation a problem for routine activities such as going to work, taking children to school and shopping, which all demand time, and public transportation is not particularly efficient.

Contraband and rationality of consumers for affordable options impact category

Contraband negatively impacts sales of legally imported brands, making it the major threat to growth of air care in Bolivia. Another point to consider is that the category is characterised by low customer loyalty.

COMPETITIVE LANDSCAPE
Minoil Bolivia leads air care in Bolivia in 2018

Minoil Bolivia continued to lead air care in 2018, despite losing value share. The company owns two important brands; Poett and Sapolio.

Lack of investment in advertising due to small category size

Due to the small size of air care, companies do not invest in advertising campaigns. In addition, most imported brands are often promoted through cable channels in Bolivia.

Low-price competition to succeed

The entry of Industrias Soprastelle Srl with its brand Mr. Flash spray/aerosol air freshener to the market was well accepted by Bolivian consumers.

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Air Care in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Air Care in Bolivia?
  • What are the major brands in Bolivia?
  • How do plug-in electric air fresheners perform compared to the battery-operated ones?
  • What is the most dynamic air care category?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Air Care in Bolivia - Category analysis

HEADLINES

PROSPECTS

Reduced space and urban density benefits growth of spray/aerosol air fresheners
Car air fresheners benefit from increasing vehicle fleet in the country
Contraband and rationality of consumers for affordable options impact category

COMPETITIVE LANDSCAPE

Minoil Bolivia leads air care in Bolivia in 2018
Lack of investment in advertising due to small category size
Low-price competition to succeed

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Air Care: % Value 2014-2018
Table 4 LBN Brand Shares of Air Care: % Value 2015-2018
Table 5 Forecast Sales of Air Care by Category: Value 2018-2023
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Innovation and low prices benefit Bolivian consumers
Convenience is an increasing trend in the home care offer
Being local is a strength
Distribution in Bolivia remains largely unchanged
Uncertain political scenario represents challenge to home care industry

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources