Spray/aerosol air fresheners was the most popular type of air care in Bolivia with a dominant value share in 2018 due to its diversity of fragrances and multiple uses to meet different ambient needs. Bolivians are changing their lifestyles, and urban areas in the main cities are increasing in density with small spaces for living where daily activities produce odours; for this reason, consumers are looking to effectively eliminate odours from tobacco, the kitchen, bathroom and pets.
The vehicle fleet has expanded in Bolivia, as the government’s policies have gradually reformed to allow car imports, encouraging Bolivians to buy new cars. Another reason is that urban expansion means that people are travelling to more distant places to live, making transportation a problem for routine activities such as going to work, taking children to school and shopping, which all demand time, and public transportation is not particularly efficient.
Contraband negatively impacts sales of legally imported brands, making it the major threat to growth of air care in Bolivia. Another point to consider is that the category is characterised by low customer loyalty.
Minoil Bolivia continued to lead air care in 2018, despite losing value share. The company owns two important brands; Poett and Sapolio.
Due to the small size of air care, companies do not invest in advertising campaigns. In addition, most imported brands are often promoted through cable channels in Bolivia.
The entry of Industrias Soprastelle Srl with its brand Mr. Flash spray/aerosol air freshener to the market was well accepted by Bolivian consumers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Bolivia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Bolivia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.