As consumers progressively reduce the amount of time they spend within the home, in keeping with a return to pre-pandemic work and socialisation patterns, the number of cleaning sessions they undertake is expected to decrease. With the fragrance provided by various home care detergents, such as floor and surface care, progressively reducing, this could represent an opportunity for both instant and slow-release air care brands, which can be used to combat unwanted odours within the home.
Across air care, lavender remains one of the most widely available fragrances, alongside vanilla and flower bouquets. However, while these fragrances are popular across various living environments, consumers are placing a greater emphasis on mental wellbeing and meditation, with the result that there will be a growing demand for calming, restorative scents, such as sandalwood, musk and white tea.
During the pandemic, a greater number of Italian consumers started making their purchases online on a regular basis. Air care is uniquely positioned for growth in this channel, given that the products are not bulky or fragile, thus making them easy to be shipped.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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