Demand for air care is predicted to remain robust throughout the forecast period in both volume and value sales terms. Sales will be driven by spray/aerosol air fresheners.
Affluent consumers consider diffusers with essential oils to be healthier options than traditional aerosols and sprays or even candles. With greater marketing investment diffusers and essential oils have the potential to gain rapid ground over the forecast period, and to provide a serious competitive threat to other products within air care.
Though Costa Rica’s higher-income earners are showing growing interest in diffusers, the majority of consumers remain staunchly focused on traditional formats. Air care players will need to address the lack of significant consumer interest in more diverse air care formats beyond spray/aerosol air fresheners among a wider audience, with candle air fresheners, electric air fresheners and even the more affordable gel format recording positive yet slow growth rates compared to sprays and aerosols.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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