Poor growth prospects mean addressing concerns about the safety and sustainability of products will become an even greater priority for air care manufacturers over the forecast period. To this end, companies will continue to focus on increasing their use of natural ingredients and reducing their dependence on potentially harmful chemicals when developing new products and reformulating established ranges.
Domestic trends are slowly becoming present in air care, and this is set to increase in the coming years. For example, Arki car air care ran special offers to attract consumers while including scents such as gingerbread and vanilla.
In addition to offering different scents in air care, the leading brands are also set to focus on developing a wider range of formats, including sprays and gels to electrical air care and candles - delivering various formats depending on consumer’s needs. The Glade brand offers diffusers, scented candles and incense sticks, tapping into the aromatherapy trend, offering products that aid ambience as well as air care.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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