In 2021, air care fared better. Unlike other home products, air care did not benefit from the pandemic.
Global players lead in air care, with Arom holding a strong lead in 2021, with its brand ArriXaca, followed by Ambi-Pur from Procter & Gamble and Glade from SC Johnson. ArriXaca, followed by Glade and Ambi-Pur are the most popular spray/aerosol air care brands, which is the most popular air care format in Morocco.
Spray/aerosol air fresheners continued to be the most widely used air freshener in 2021. Its popularity is due to its affordability and also its wide availability.
Air care will register muted constant value and volume growth over the forecast period. Spray/aerosols will remain the largest product area in terms of value sales and will be the strongest performer, as its affordability drives value sales.
Consumers have various concerns about spray/aerosol air fresheners, with these ranging from their poor quality to environmental issues. Nevertheless, their greater affordability means many consumers will continue to choose them over other more innovative formats.
As supermarkets and hypermarkets continue to expand across the country, more consumers will gain access to the wider range of products and brands offered through such channels. Consequently, other formats could gain a significant sales presence by the end of the forecast period if they are able to attract middle- to high-income consumers, boosting overall sales.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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