Air care will see robust retail volume growth over the forecast period, underpinned by population and the expansion of households in Morocco. Urbanisation will play a key role shaping demand in line with the construction of new homes.
Value sales of electric air fresheners are likely to remain low in Morocco, due to the considerably higher unit price of its products. Moreover, due to the high price, some consumers will seek out electric air care than also has a decorative impact on the living space.
Another strong performer will be candle air fresheners, which have seen retail volume sales increase consistently year on year over the review period. Consumers prefer candles over other air care options because they consider the former more natural and believe that they contain fewer chemicals.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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