With rising consumer education on air care products and the ingredients used in them, more Singaporeans are becoming more particular about their home scenting needs, and some have moved away from traditional air care scents to personal care brands with home scenting products. In addition, air care players have been facing marked inflationary pressure on the unit prices of their products.
Fragrance continues to be a topic of high interest amongst users of home care products in Singapore, and scent innovation is expected to be important in driving sales in air care over the forecast period. With health and wellness taking centre-stage in many consumers’ lives, the need to create a calming and soothing ambience at home is leading consumers to look for products that help with this.
The slight slowdown in the volume decline of car air fresheners in 2022 is unlikely to be sustained over the forecast period. The growth rate of car ownership in Singapore has been flat, as the Land Transport Authority (LTA) of Singapore moderates the number of vehicles on the road.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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