Over the forecast period, air care is expected to post positive growth in volume and value terms (at constant 2022 prices). With consumers expected to continue spending more time at home as more businesses accommodate flexible working arrangements, there is likely to be a growing demand for products that can improve the home environment.
Over the forecast period, candle air fresheners is expected to post the most dynamic growth in retail volume terms. These products not only enhance the smell of a home but they also add a form of ambient light and tap into the burgeoning wellness trend.
While air care is expected to see positive growth over the forecast period it will still likely face a number of threats, as such innovation could be key. Therefore, manufacturers will have to constantly work on new formats and particularly new fragrances during the forecast period if they are to retain the interest of consumers and fend off the competition both from within air care but also outside the category.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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