Executive Summary

Feb 2019
PROSPECTS
Air care continues positive growth

Air care continued to record strong growth in 2018, profiting from greater consumer demand for freshness and a pleasant ambience at home. With increasingly busy lifestyles and stress at work, consumers are regarding their homes as an oasis of peace and relaxation.

Candle air fresheners is the best performer

Candle air fresheners continued their robust performance in 2018. Candle air fresheners are often perceived as less harmful to health than spray/aerosol air fresheners or electric air fresheners.

Natural scents direct new product development

Growing consumer awareness of sustainability issues is also giving rise to demands for air care with natural ingredients, and by extension fragrance with a fresh and natural scent. New product development of air care was focused on new scents and different packaging types in 2018.

COMPETITIVE LANDSCAPE
Air care is dominated by global brands

In 2018, SC Johnson and Reckitt Benckiser (Schweiz) continued to be the top players in current value terms in air care. Brise and Air Wick continued to be the leading brands and hold a dominant combined value share.

Yankee Candle leads premium candles

Spirig Kerzen increased its value sales based on the strength of its Yankee Candle brand, which is positioned at the high end of the category in candle air fresheners and is noted for its higher-end packaging, with some candles sold in stylish glass jars, which distinguish them from rival brands with a premium look. In 2018, the company launched a car and travel range called Charming Scents, which looks more like a decoration than an air freshener.

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Air Care in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Air Care in Switzerland?
  • What are the major brands in Switzerland?
  • How do plug-in electric air fresheners perform compared to the battery-operated ones?
  • What is the most dynamic air care category?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Air Care in Switzerland - Category analysis

HEADLINES

PROSPECTS

Air care continues positive growth
Candle air fresheners is the best performer
Natural scents direct new product development

COMPETITIVE LANDSCAPE

Air care is dominated by global brands
Yankee Candle leads premium candles

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Home care sees slow recovery
Sustainability becomes the hottest topic in Swiss home care
Private label consolidates its leading position
New product developments focus on fragrance and powerful cleaning properties
Slight current value growth of home care expected

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources