Air care will register muted constant value and volume growth over the forecast period, as a declining population and high inflation has a dampening effect. Air care is considered a non-essential home care product and as long as inflation remains high, consumers will prioritise other home care products.
A potential threat for air care is environmental and health concerns. As consumers become more aware of the harmful effects of chemicals on their health, they will feel the need to refrain from buying air care products that might potentially emit harmful chemicals and will opt for more natural solutions instead.
Though value sales are still small through e-commerce channels, the pandemic led to a surge in value sales and over the forecast period, value sales will continue to increase. Retailers have upped their game in terms of the service provided, including delivery, and consumers, and in particular older consumers, have gained more confidence with online purchasing and payment methods.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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