Air care is set to remain popular in 2021 as many UK households remained at home over much of the first half of the year due to further restrictions in place as a result of rising COVID-19 cases. As a result, consumers socialised at home more often, which supported further growth of spray/aerosol air fresheners, candle air fresheners, and liquid air fresheners in particular.
Whilst air care continues to record a positive performance in 2021, car air fresheners is likely to only see a marginal upturn in demand. Car air fresheners suffered a significant decline in 2020 due to limited mobility, compared to other air care types which had benefited from home seclusion.
The aerosol industry for the production of components that are incorporated into spray/aerosol products exceeded its performance expectations in 2020. However, despite further demand for spray/aerosol air fresheners in 2021, manufacturers claim that volume output remains below 2019 levels due to supply chain issues.
Air care is predicted to register a positive performance over the forecast period across the category. Liquid air fresheners is predicted to record the most dynamic retail volume growth, as it shares a decorative element with candle air fresheners, but its slow release element as offered by the likes of reed diffusers means that it can emit a pleasant fragrance in the home even when unattended.
Competition is anticipated to intensify, not only within air care across different formats, but also other industries. For example, air purifiers with changeable scents and diffusers have potential to hinder stronger growth of air care.
Branded air care is likely to see stable but slower growth over the forecast period. Lack of innovation when compared to other home care categories such as laundry care may result in brand consolidation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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