Demand for air care is set to further rise in the UK over the forecast period, although the retail volume growth rate is set to gradually normalise as local consumers spend greater time outside of the home, working, socialising and travelling. Nevertheless, ongoing demand for air care products such as the candle and liquid formats will continue to be driven by consumers’ desire to create relaxing living environments where they consider their home as a safe haven away from the stress of modern life.
There is likely to be further competition within air care over the forecast period, in line with further demand for these products in the UK, which will encourage other players to enter. While private label is likely to continue to appeal to price-sensitive consumers in general with supermarkets and hypermarkets offering convenient channels to shop for air care when doing grocery shopping, major brands enjoying higher budgets to develop more innovative products are likely to further invest in the category.
The average unit price of air care is not expected to see significant increases (at constant 2022 prices) over the forecast period, with unit prices of candle air fresheners and liquid air fresheners set to record declines as private label from grocery retailers continues to penetrate the category with more affordable options.
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Understand the latest market trends and future growth opportunities for the Air Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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