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Country Report

Air Care in

Air Care in Kazakhstan

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The development of niche categories

In 2017, small categories such as candle air fresheners and liquid air fresheners continued to emerge and develop in Kazakhstan. Both categories account for low sales in Kazakhstan.

Modern grocery retailers to influence sales

Over the forecast period, there will be gradual development of niche categories such as candle air fresheners and liquid air fresheners, which is thanks to the rise of modern grocery retailers in Kazakhstan; however, sales within both categories will be low in comparison to the overall category of air care. The main reason is that the high unit prices of candle air fresheners and liquid air fresheners will be a barrier for the majority of consumers who have only low or moderate disposable incomes.

Air care as products for removing unpleasant smells

In Kazakhstan, air care is not a large or mature category, as the majority of consumers do not consider air care as an important and essential home care product. Initially, air care was considered for products that remove unpleasant smells in the bathroom or toilet; however, most do not consider these products for improving the atmosphere in all parts of the home interior.

COMPETITIVE LANDSCAPE

The importance of discounting and special offers

Consumers in Kazakhstan are not ready to spend much money on air care products. Therefore, discounting and special offers are popular.

Prices need to be affordable

Over the forecast period, consumers will continue to look for discounts and special offers. Even with rising living standards and increasing disposable incomes, consumers will look for air care products at reduced prices.

Innovations and new product developments

In 2017, manufacturers of air care did not provide any major innovations or new product developments. Indeed, the range of products available in 2017 was little changed from previous years; however, over the forecast period, it is anticipated that manufacturers will introduce new products with updated and improved formulas and designs.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Kazakhstan?
What are the major brands in Kazakhstan?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

The development of niche categories

Modern grocery retailers to influence sales

Air care as products for removing unpleasant smells

COMPETITIVE LANDSCAPE

The importance of discounting and special offers

Prices need to be affordable

Innovations and new product developments

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Air Care: % Value 2013-2017
Table 4 LBN Brand Shares of Air Care: % Value 2014-2017
Table 5 Forecast Sales of Air Care by Category: Value 2017-2022
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Home Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Home care generates growth in both volume and current value terms in 2017

Innovation and technological advancement force the emergence of new product developments

International companies dominate home care

Traditional grocery retailers still lead

Continuous development of home care in Kazakhstan over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Distribution of Home Care by Format: % Value 2012-2017
Table 13 Distribution of Home Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Home Care by Category: Value 2017-2022
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Care in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The development of niche categories

Modern grocery retailers to influence sales

Air care as products for removing unpleasant smells

COMPETITIVE LANDSCAPE

The importance of discounting and special offers

Prices need to be affordable

Innovations and new product developments

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

The development of niche categories

Modern grocery retailers to influence sales

Air care as products for removing unpleasant smells

COMPETITIVE LANDSCAPE

The importance of discounting and special offers

Prices need to be affordable

Innovations and new product developments

CATEGORY DATA

Home Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Home care generates growth in both volume and current value terms in 2017

Innovation and technological advancement force the emergence of new product developments

International companies dominate home care

Traditional grocery retailers still lead

Continuous development of home care in Kazakhstan over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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