International companies will continue to lead air care over the forecast period, thanks to the strength of their reputations and despite the stock supply challenges they have been facing. Indeed, international players will regain their strengths in this sense over the forecast period and re-stabilise their positions in the category, with new formats and scents launched, adjusted prices, and reformed marketing strategies.
Spray/aerosol air fresheners will retain their popularity over the forecast period, thanks to their lower prices and the deep-set tradition of use in the country, along with the fact that health and wellness and environmental trends are not yet influencing sales here. As such, the traditional, historically-established popularity and wide availability will help this subcategory to remain dominant.
New private label products are expected to appear in air care in Kazakhstan over the forecast period, including those of Turkish origins. Such options are expected to be most popular with lower-income consumers, whilst wealthier urban consumers are more likely to invest in better-known brands offering modern formats.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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