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Air Care in Taiwan

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Air Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Air Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Air Care in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Air Care in Taiwan?
  • Which are the leading brands in Air Care in Taiwan?
  • How are products distributed in Air Care in Taiwan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Air Care in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for air care under pressure amidst conservative spending attitudes
Liquid and gel air fresheners continue to register positive performances in 2020
Specific factors continue to hold back sales of candle and car air fresheners

RECOVERY AND OPPORTUNITIES

Moderate positive growth expected to continue being seen in air care
Local brands to continue leveraging key advantages to dominate category sales
Few changes expected in air care distribution as e-commerce remains peripheral

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2015-2020 Table 2 Sales of Air Care by Category: % Value Growth 2015-2020 Table 3 Sales of Air Care by Fragrance: Value Ranking 2018-2020 Table 4 NBO Company Shares of Air Care: % Value 2016-2020 Table 5 LBN Brand Shares of Air Care: % Value 2017-2020 Table 6 Forecast Sales of Air Care by Category: Value 2020-2025 Table 7 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Households 2015-2020

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2015-2020 Table 10 Sales of Home Care by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Home Care: % Value 2016-2020 Table 12 LBN Brand Shares of Home Care: % Value 2017-2020 Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 14 Distribution of Home Care by Format: % Value 2015-2020 Table 15 Distribution of Home Care by Format and Category: % Value 2020 Table 16 Forecast Sales of Home Care by Category: Value 2020-2025 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Air Care research and analysis database.

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