Air care recorded a slowdown in sales growth during 2020 as demand came under significant pressure due to the COVID-19 pandemic. While the pandemic itself had no direct negative impact on category sales, the cautious and conservative approach to discretionary spending that emerged among the population of Taiwan as the pandemic situation unfolded over the course of the year discouraged spending on non-essential items.
Liquid air freshers continued to generate positive growth despite the challenges presented by the COVID-19 pandemic during 2020. This enabled the category to continue making the largest contribution to overall value sales of air care, underlining the popularity of liquid air fresheners generally.
Although air care products are generally regarded as low-cost items that can improve quality of life by ensuring a pleasant and aromatic environment, the non-essential status of most air care products remains a major concern for category players. Furthermore, there are specific concerns among consumers about different types of air care products that continue to compromise the growth potential of air care overall.
The forecast period is expected to see air care continue to record moderate positive sales growth as the COVID-19 pandemic had little impact on category sales during 2020. Indeed, the fact that the slowdown registered in category sales over the course of 2020 was merely moderate means that there is not expected to be any dramatic reversal of growth trends during 2021, with a very modest and sustainable performance slated for the category throughout the forecast period.
Local brands are set to continue accounting for the bulk of sales in air care throughout forecast period. The dominant position of local brands can be attributed to the familiarity that the parent companies of these brands have with local consumption culture, as well as their reasonable prices and their strong focus on marketing campaigns.
The forecast period is expected to see hypermarkets and supermarkets remain the most important retail distribution channels for air care in Taiwan. This is in line with the general trends across the industry.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Air Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page