Air care is expected to maintain slowing but positive volume growth along with higher current value growth throughout the forecast period, as consumers will tend to keep using such products at home, even through life has mostly returned to pre-pandemic patterns, as spending a small amount on such products can improve their quality of life. Due to the dominance of Farcent, its strategic moves will largely impact the overall air care category.
Due to their familiarity with local consumption culture, reasonable prices and more marketing campaigns in supermarkets, local brands are expected to continue to account for more sales than international brands in air care in the forecast period. In addition to Farcent, Magic Amah owned by Nice Group is another active local brand, which has a presence in all categories except for car air fresheners.
Supermarkets and hypermarkets were two of the largest distribution channels in air care in 2022, although e-commerce accounted for the highest share, having seen an exceptional leap in its share in 2021, and a further increase in 2022. Although some attention might switch back to physical channels as the pandemic eases, e-commerce is expected to continue to see rises in its sales and share over the forecast period, due to the consolidation of consumption and habit persistence.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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