Over the forecast period, it is expected that sales of air care will continue to increase as rising disposable income levels will inevitably create opportunities for higher sales. Kenya’s economy is set to continue developing, while the recovery of the national economy from the ravages of the COVID-19 pandemic is set to support rising spending on these products as well.
While spray/aerosol air fresheners is set to continue dominating overall sales of air care during the forecast period, it is also expected that consumers will become increasingly interested in a wider range of air care categories. In particular, car air fresheners has strong prospects for robust sales growth over the forecast period as the numbers of private vehicles and taxicabs on the streets and roads around the country are expected to continue increasing as economic growth makes vehicle ownership a reality for a wider group of Kenyan consumers.
The forecast period is expected to see the retail distribution of air care products remain dominated by supermarkets and hypermarkets and this is a reflection of the relatively premium status the entire category enjoys Kenya. Indeed, the affluent urban dwellers that form the core consumer base for air care are far more likely to shop in supermarkets and hypermarkets than less affluent consumers and, for this reason, the leading brands in air care tend to focus their distribution and marketing quite heavily on supermarkets and hypermarkets.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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