Air care products are heavily used in most corporate offices and are mainly bought directly from distributors due to the mass quantities needed. Therefore, such customers account for a large share of overall air care sales, with the policy of establishing government offices throughout the country, rather than only in the capital, also helping to boost sales.
Gel air fresheners is set to remain one of the most vibrant air freshener areas over the forecast period. Rising population levels and product availability and affordability are all set to promote value and volume growth in gel air fresheners.
New product development and a wide array of products for consumers to select from are among the key factors that can be attributed to growth within air fresheners in Kenya. Additionally, product prices remained generally stable throughout 2018 as manufacturers competed for value share through price positioning.
International brands continue to lead sales in air care through local subsidiaries. Reckitt Benckiser leads sales in the area due to its strong brand heritage and long-term presence in the country, as well as high levels of consumer awareness as a result of robust marketing campaigns.
Local company Tropikal Brands (Afrika) ranked third in air care in 2018 due to the popularity of its flagship Tropikal brand. A heightened marketing campaign featuring television adverts, increased product availability, brand presence in modern retail outlets and affordable pricing are the main factors behind this share growth.
Price and packaging remain the main differentiators between premium and mass brands in Kenya. Premium brands are highly priced and packaged in sleek aerosol cans, while economy packs are packed in PET bottles with sprays at a relatively lower price.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Kenya market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.