Executive Summary

Feb 2019
PROSPECTS
Air care posts healthy growth with fragrance being associated with cleanliness

Fragrance has become a purchasing driver in home care and consumers are seeking experiential and sophisticated scents enhancing their indoor living space. This is particularly true for urban consumers in metro and tier-2 cities.

Standard of living determines purchasing decisions for car fresheners

Lifestyles, standard of living and spending habits determine the purchasing decision for air care. Affordable unit prices and increased car ownership aided car air fresheners’ performance, contributing the second highest value sales of overall air fresheners.

Bathroom air fresheners continues to enjoy popularity amid new product developments

Other air care contributed the highest value share to overall air care sales in India. Among other air care, bathroom air freshener blocks, which act as odour neutralisers, are widely purchased across Indian households.

COMPETITIVE LANDSCAPE
Dabur India launches new product and maximises marketing efforts

Dabur India Ltd retained its leadership of air care in 2018. Its brand Odonil, displayed a strong performance, registering double-digit value growth in 2018.

Urbanisation aids popularity of modern retailers distributing air care

Supermarkets and hypermarkets are increasingly becoming the preferred retail distribution channel for urban consumers to purchase air care. This can be attributed to the impulse purchase tendency of consumers on seeing the products on shelves, and a variety of options from which to choose in addition to discounts/offers available in these retailers.

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Air Care in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Air Care in India?
  • What are the major brands in India?
  • How do plug-in electric air fresheners perform compared to the battery-operated ones?
  • What is the most dynamic air care category?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Air Care in India - Category analysis

HEADLINES

PROSPECTS

Air care posts healthy growth with fragrance being associated with cleanliness
Standard of living determines purchasing decisions for car fresheners
Bathroom air fresheners continues to enjoy popularity amid new product developments

COMPETITIVE LANDSCAPE

Dabur India launches new product and maximises marketing efforts
Urbanisation aids popularity of modern retailers distributing air care

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in India - Industry Overview

EXECUTIVE SUMMARY

Sustained growth for home care in India
Premiumisation and product penetration as key themes in 2018
Home care in India remains consolidated despite competition from private label
Introduction of products with superior cleaning properties and simple packaging
Increased awareness of home hygiene to promote further growth in home care

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources