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Country Report

Air Care in

Air Care in India

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers increasingly looking for products to freshen their homes

Rising disposable incomes and the expanding middle class are supporting demand for air care as consumers aspire for a higher quality of living. The robust performance of air care categories can be attributed to the fact that consumers are increasingly mindful of being surrounded with pleasant aromas within the confines of their living spaces.

Candle air fresheners witness huge demand during festive occasions

Candle air fresheners are becoming increasingly popular among families, not only for helping eliminate foul smells, but also to create a relaxing and inviting environment in the home. Demand for candle air fresheners is particularly high during festive seasons, when Indian consumers like to clean their homes and invite people over.

Car air fresheners see mass popularisation with increase in car sales

Car air fresheners posted strong growth within air care in 2017. With increasing pollution, people are increasingly driving with their car windows shut.

COMPETITIVE LANDSCAPE

Dabur India continues to lead air care sales

Dabur India was the leading player within air care in 2017 due to its well established and popular Odonil brand, which is synonymous with crystal based air fresheners used for toilets and bathrooms. In 2017, companies focused on introducing new fragrances and increasing the shelf life of these air fresheners in order to better meet consumer preferences.

Strong competition from international players

However, while Indian air care is dominated by domestic company Dabur India, international companies such as Procter & Gamble Home Products and Reckitt Benckiser are offering strong competition.

Godrej Consumer Products aggressively markets AER brand

Godrej Consumer Products is targeting the leading position in air fresheners in India and plans to expand its portfolio of AER air fresheners. After the success or AER in spray and car fresheners, Godrej Consumer Products launched AER pocket fresheners for bathrooms.

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Samples

Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in India?
What are the major brands in India?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in India - Category analysis

HEADLINES

PROSPECTS

Consumers increasingly looking for products to freshen their homes

Candle air fresheners witness huge demand during festive occasions

Car air fresheners see mass popularisation with increase in car sales

COMPETITIVE LANDSCAPE

Dabur India continues to lead air care sales

Strong competition from international players

Godrej Consumer Products aggressively markets AER brand

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 5 NBO Company Shares of Air Care: % Value 2013-2017
Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Home Care in India - Industry Overview

EXECUTIVE SUMMARY

Hygiene remains top priority for Indian consumers

Convenience and value added features being sought by consumers

Home care remains price sensitive

Attractive packaging and convenient product formats key to product development

Penetration of home care products set to increase over forecast period

MARKET INDICATORS

Table 9 Households 2012-2017

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Care in India

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Executive Summary

New Report Guarantee

PROSPECTS

Consumers increasingly looking for products to freshen their homes

Candle air fresheners witness huge demand during festive occasions

Car air fresheners see mass popularisation with increase in car sales

COMPETITIVE LANDSCAPE

Dabur India continues to lead air care sales

Strong competition from international players

Godrej Consumer Products aggressively markets AER brand

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in India - Category analysis

HEADLINES

PROSPECTS

Consumers increasingly looking for products to freshen their homes

Candle air fresheners witness huge demand during festive occasions

Car air fresheners see mass popularisation with increase in car sales

COMPETITIVE LANDSCAPE

Dabur India continues to lead air care sales

Strong competition from international players

Godrej Consumer Products aggressively markets AER brand

CATEGORY DATA

Home Care in India - Industry Overview

EXECUTIVE SUMMARY

Hygiene remains top priority for Indian consumers

Convenience and value added features being sought by consumers

Home care remains price sensitive

Attractive packaging and convenient product formats key to product development

Penetration of home care products set to increase over forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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