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Learn moreFeb 2020
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Throughout the country, air care is considered a non-essential item by many consumers. Some consumers prefer flowers or other natural fragrances to freshen their homes or rely on pleasant scents from other household cleaners during daily cleaning.
There is good potential for seasonal offerings in air care, particularly around Christmas and other winter holidays. In 2019, air care leaders engaged consumers with seasonal releases, specifically holiday-inspired scents and themes, typically in a spray or candle format.
To add dynamism to air care, a new format has started to appear more regularly in 2019; the solid air freshener. These products can be left open to deodorise a room or office space and are perceived to last longer than some of the other air care formats.
In 2019, the competitive retail environment in air care remained largely unchanged, continuing to be highly concentrated among several dominant players. The two leading brands, Glade and Air Wick, captured the majority of retail value sales in 2018, with SC Johnson and its top-selling Glade, remaining the undisputed leader.
International players dominate the competitive retail landscape in air care, with very scant participation from domestic firms, found only in candle air fresheners.
The greatest limitation of air care’s growth is the relatively high unit prices. During the review period, few private label offerings were evident in air care, as air fresheners and typically limited to a spray/aerosol format.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.