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Country Report

Air Care in

Air Care in Dominican Republic

12 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Air care remains small in 2017

For most consumers, air care products remain non-essential items, with many opting for flowers or other natural fragrances to freshen up their homes. However, air care products are attracting growing attention from middle-to-high-income consumers.

Spray/aerosol fresheners dominates

In 2017, spray/aerosol air fresheners remained the key format in air care. Consumers are more accustomed to this format and spray/aerosol products dominate the shelf space in retail outlets.

Wide array of scents and fragrances available

The range of fragrances in air care is quite broad and aligns well with the Dominican affinity for diverse flavours and scents. Air care products feature a wide array of fragrances and fragrance combinations, ranging from fruits (tropical scents, berries) and flowers (lavender) to other pleasant scents (vanilla, clean linen).

COMPETITIVE LANDSCAPE

Highly concentrated competitive landscape

The competitive landscape remains highly concentrated. There were only two brands with significant retail value shares in 2017: SJ Johnson’s Glade, which dominated retail value sales in 2017, and Reckitt Benckiser Centroamerica’s Air Wick.

Febreze emerges

Procter & Gamble’s Febreze has been making ground in air care in the Dominican Republic. Febreze, which is present in a number of subcategories, including spray/aerosol and car air fresheners, occupies significant shelf space in major chained supermarkets and some hypermarkets.

Private label is expected to enter air care

Given the relatively high prices of air care products in the Dominican Republic, the entry of private label could increase retail sales throughout modern retail outlets, such as large supermarkets and hypermarkets, while raising consumer awareness. Although private label retailers generally target highly popular and/or mature categories, and air care remains one of the smallest in home care, it could prove to be an exception as consumers would migrate to lower-priced options if more were available.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Dominican Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Dominican Republic?
What are the major brands in Dominican Republic?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Air care remains small in 2017

Spray/aerosol fresheners dominates

Wide array of scents and fragrances available

COMPETITIVE LANDSCAPE

Highly concentrated competitive landscape

Febreze emerges

Private label is expected to enter air care

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Air Care: % Value 2013-2017
Table 4 LBN Brand Shares of Air Care: % Value 2014-2017
Table 5 Forecast Sales of Air Care by Category: Value 2017-2022
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Home Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Consumer demand remains steady

Private label continues to expand

International brands lead the pack

Traditional retail outlets remain relevant despite the expansion of modern rivals

Home care is set to see positive value growth over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Care in Dominican Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Air care remains small in 2017

Spray/aerosol fresheners dominates

Wide array of scents and fragrances available

COMPETITIVE LANDSCAPE

Highly concentrated competitive landscape

Febreze emerges

Private label is expected to enter air care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Air care remains small in 2017

Spray/aerosol fresheners dominates

Wide array of scents and fragrances available

COMPETITIVE LANDSCAPE

Highly concentrated competitive landscape

Febreze emerges

Private label is expected to enter air care

CATEGORY DATA

Home Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Consumer demand remains steady

Private label continues to expand

International brands lead the pack

Traditional retail outlets remain relevant despite the expansion of modern rivals

Home care is set to see positive value growth over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

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