Air care recorded robust retail value sales growth in 2021, albeit lower than that of 2020, with spray/aerosol air fresheners driving demand. Spray/aerosol air fresheners is the largest category in air care and saw the most dynamic sales growth in retail value and volume terms during the year.
The greatest limitation of air care’s growth is the relatively high unit prices. During the review period, few private label offerings were evident in air care, as air fresheners are typically limited to a spray/aerosol format.
In 2021, the competitive retail environment in air care remained largely unchanged, continuing to be highly concentrated among several dominant players. The two leading brands, Glade (SC Johnson Dominican Republic C x A) and Air Wick (Reckitt Benckiser Centroamerica SA) captured the majority of retail value sales in 2021, with SC Johnson and its top-selling Glade remaining the undisputed leader.
Moving into 2022, constant retail value sales growth is set to see an uplift as the economic landscape improves following the outbreak of COVID-19. However, medium term sales growth is expected to stay modest and decelerate over the remaining period.
While high price points limit growth for some households, there are opportunities for sales growth on the competitive landscape through items that align with health and wellness. The interest in this trend was heightened due to the COVID-19 pandemic, and as such, some brands in spray/aerosol air fresheners claim to be effective in eliminating viruses, including the coronavirus.
There is good potential for seasonal offerings in air care, particularly around Christmas and other winter holidays. Air care leaders engage consumers with seasonal releases, specifically holiday-inspired scents and themes, typically in a spray or candle format.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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