Over the forecast period, air care is poised to see further growth as more people work from home and engage in a hybrid work model. Similar to the lockdown period at the height of the pandemic, when people and families spent significant amounts of time indoors, products such as air care saw heightened consumer demand as there was a greater use for them.
Unlike other home care categories, private label has been cautious about entering the fray and thus, private label penetration lags behind other home care categories. Consequently, air care is primarily led by international brands and imported products, particularly in the aerosol spray presentation, which is the dominant delivery format in the country.
For most consumers, air care products remain a non-essential item in home care. However, the variety of aromas and new fragrances are appealing to many middle and upper-middle class consumers.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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