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Learn moreFeb 2019
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Electric air care products grew in popularity in 2018, driven largely by strengthening consumer demand for convenient-to-use products and the improving economic situation of Slovak households. With product innovation, more sophisticated marketing support and an increasing number of design options, electric air care is expected to witness further growth over the forecast period.
In 2018, the growing environmental consciousness among consumers was increasingly visible in air care, leading to a gradual shift from spray/aerosol air fresheners to sprays/sprinklers or gel air fresheners.
As consumers become increasingly aware of allergies, concerns about heavily perfumed air care products are rising. The number of Slovaks who suffer from allergies or asthma is expected to grow over the forecast period, and this will likely become a legitimate barrier for growth.
In terms of product innovation, fragrance mixes are becoming more popular with a growing product assortment in place. Combining traditional fragrances with an innovative ingredient, such as cinnamon, is the normal approach.
More sophisticated product labelling in air care is expected over the forecast period, with manufacturers increasingly using claims and product logos from market research companies or government institutions (such as “the best-selling product in a specific category or region”). Innovating labels in terms of design, limited editions or adding selling points is a relatively inexpensive and efficient method of brand promotion and manufacturers are expected to make this a focus area.
Private label had a strong impact on air care in 2018 by offering superior value for money compared to the competition. The products were advertised in stores and on printed leaflets issued by retailers, often informing consumers about price promotions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Slovakia market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.