Air Care in Slovakia

PROSPECTS

Manufacturers add new scents to their existing portfolio

Air care sales were up in 2019 as manufacturers enhanced their product portfolios, with a number of players adding new scents. Wider product availability was also observed for spray/aerosol air fresheners, car air fresheners and electric air fresheners.

Candle air fresheners gain momentum as consumers appreciate aesthetics

Candle air fresheners recorded the second-fastest growth rate in 2019. A growing number of consumers are attracted to these products, appreciating their aesthetics with candle air fresheners perceived to add decorative appeal to indoor spaces.

Loyalty is behind the growth of internet retailing

Internet retailing experienced another positive year in 2019 as it builds on its momentum. This channel is particularly significant for air care products, as consumers seem to be very comfortable buying online.

COMPETITIVE LANDSCAPE

SC Johnson remains dominant thanks to new product launches

In 2019 the leading player SC Johnson introduced a new electric air freshener product under the brand Glade with the scent of romantic vanilla blossom. This product is aimed at demanding consumers who look for reliability and aesthetics.

Solcom Media launches Fresh and Funny; a very unconventional brand

In 2019 Solcom Media entered car air fresheners with the launch of the brand Fresh and Funny. The brand proposes a very unconventional design as products take the shape of several animal small plush toys.

Private label products become more relevant as players turn to premiumisation

Private label had a strong impact on air care in 2019 due to offering superior value for money compared to the branded competition. These products are furthermore advertised in stores and on printed leaflets issued by retailers, often informing consumers about price promotions.

Files are delivered directly into your account within a few minutes of purchase.