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Country Report

Air Care in

Air Care in Slovakia

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience and premiumisation major growth drivers

Electric air care products grew in popularity in 2018, driven largely by strengthening consumer demand for convenient-to-use products and the improving economic situation of Slovak households. With product innovation, more sophisticated marketing support and an increasing number of design options, electric air care is expected to witness further growth over the forecast period.

Eco-friendly product options gain popularity

In 2018, the growing environmental consciousness among consumers was increasingly visible in air care, leading to a gradual shift from spray/aerosol air fresheners to sprays/sprinklers or gel air fresheners.

Health concerns related to air care products not sufficiently addressed

As consumers become increasingly aware of allergies, concerns about heavily perfumed air care products are rising. The number of Slovaks who suffer from allergies or asthma is expected to grow over the forecast period, and this will likely become a legitimate barrier for growth.

COMPETITIVE LANDSCAPE

Product safety for children to become more visible

In terms of product innovation, fragrance mixes are becoming more popular with a growing product assortment in place. Combining traditional fragrances with an innovative ingredient, such as cinnamon, is the normal approach.

Product labelling plays a major role

More sophisticated product labelling in air care is expected over the forecast period, with manufacturers increasingly using claims and product logos from market research companies or government institutions (such as “the best-selling product in a specific category or region”). Innovating labels in terms of design, limited editions or adding selling points is a relatively inexpensive and efficient method of brand promotion and manufacturers are expected to make this a focus area.

Private label continues to flex its muscles in 2018

Private label had a strong impact on air care in 2018 by offering superior value for money compared to the competition. The products were advertised in stores and on printed leaflets issued by retailers, often informing consumers about price promotions.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Slovakia?
What are the major brands in Slovakia?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Slovakia - Category analysis

HEADLINES

PROSPECTS

Convenience and premiumisation major growth drivers

Eco-friendly product options gain popularity

Health concerns related to air care products not sufficiently addressed

COMPETITIVE LANDSCAPE

Product safety for children to become more visible

Product labelling plays a major role

Private label continues to flex its muscles in 2018

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Home care records good growth in 2018

Unpackaged detergents appear in Slovakia

Competitive environment remains intense

Numerous interesting product launches across home care in 2018

Positive outlook for future value sales

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Air Care in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience and premiumisation major growth drivers

Eco-friendly product options gain popularity

Health concerns related to air care products not sufficiently addressed

COMPETITIVE LANDSCAPE

Product safety for children to become more visible

Product labelling plays a major role

Private label continues to flex its muscles in 2018

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in Slovakia - Category analysis

HEADLINES

PROSPECTS

Convenience and premiumisation major growth drivers

Eco-friendly product options gain popularity

Health concerns related to air care products not sufficiently addressed

COMPETITIVE LANDSCAPE

Product safety for children to become more visible

Product labelling plays a major role

Private label continues to flex its muscles in 2018

CATEGORY DATA

Home Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Home care records good growth in 2018

Unpackaged detergents appear in Slovakia

Competitive environment remains intense

Numerous interesting product launches across home care in 2018

Positive outlook for future value sales

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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