Home seclusion underpinned a slightly faster increase in retail volume sales and positive retail current value growth in 2020, compared with 2019. However, the economic recession in the wake of Coronavirus (COVID-19) limited category development and growth.
In 2021, SC Johnson remained the leading player in air care with its Glade/Brise brand. However, private label continued to exert a growing influence on air care due to the offer of perceived superior value for money compared to branded competitors.
In 2021, liquid air fresheners remained the fastest-growing category as consumers appreciated the convenience of the format and perceived it to offer effective air freshening properties. The convenient and effective liquid format was also more attractive to consumers due to the increasing availability of these products in grocery retailers.
All air care categories are projected to see positive retail volume and value (constant 2021 prices) CAGRs over the forecast period. Many consumers are expected to perceive air care products as infrequent or non-essential purchases, as they resume more out-of-home pre-pandemic lifestyles.
Significant new product development and innovation is expected in candle air fresheners in the forecast period. New scents, designs and shapes, large and more affordable pack sizes and packaging innovations geared towards sustainability are likely to be seen.
In addition to candle air fresheners, electric air fresheners is set to see investments in innovative designs, shapes and scents. In particular, dm-Drogerie Markt is expected to be active in new product developments in air care, not least the candle format, over the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!