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Country Report

Air Care in

Air Care in Slovakia

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing sales of air care driven by new product innovations

Air care continued its slow but stable growth in 2017 as consumers were attracted by strong marketing activities by manufacturers and new product developments, mainly in terms of new and long-lasting fragrances. Having a pleasantly and freshly scented household is a pleasure for most consumers, although Slovaks do not tend to purchase these products regularly as they use them mostly during family celebrations, such as Christmas or Easter.

Liquid air fresheners set to continue to record the strongest growth

While spray/aerosol air fresheners and gel air fresheners are by far the most popular product format used in Slovak households, their growth potential is limited due to high saturation, while liquid air fresheners is an upcoming format. Slovaks were keen to try out the new format as it is highly effective and offers long-lasting and new fragrances which cannot be found it other formats, while manufacturers continue to extend their product portfolios, introducing new liquid air products.

Slow growth of air care expected

Air care is expected to record moderate constant value growth over the forecast period. While new strong marketing campaigns by manufacturers are not likely to be witnessed, growth of air care will largely depend on the launch of new products with unusual scents and long-lasting effects, including new innovations, such as more convenient refills of electric air fresheners.

COMPETITIVE LANDSCAPE

Two companies highly successful in air care

SC Johnson was the leading player in air care with its Glade/Brise brand at the end of the review period, closely followed by Reckitt Benckiser Slovak Republic, offering its Air Wick brand. Both companies benefit from well-established distribution networks, offering their products through most store-based retailers, while a strong focus was placed on product innovation and promotion of their brands in magazines and on the internet.

SC Johnson’s share declines

Despite the strong presence of SC Johnson, the company witnessed one of the steepest share losses in 2017. The strong presence of private label, which offered high-quality products able to compete with mid-price range brands was one of the reasons for the declining share of SC Johnson.

Reckitt Benckiser Slovak Republic most active in product innovation

Major new product developments were introduced by Reckitt Benckiser Slovak Republic, which had a significant impact on the category and generated sales growth for the company. New fragrances were launched across the air care categories, mainly in spray/aerosol air fresheners.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Slovakia?
What are the major brands in Slovakia?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Slovakia - Category analysis

HEADLINES

PROSPECTS

Growing sales of air care driven by new product innovations

Liquid air fresheners set to continue to record the strongest growth

Slow growth of air care expected

COMPETITIVE LANDSCAPE

Two companies highly successful in air care

SC Johnson’s share declines

Reckitt Benckiser Slovak Republic most active in product innovation

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 5 NBO Company Shares of Air Care: % Value 2013-2017
Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Home Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Home care continues to grow

The popularity of eco-friendly products increases

Home care is led by the international player, Henkel Slovensko

New product developments towards quality

Home care set for further growth

MARKET INDICATORS

Table 9 Households 2012-2017

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Care in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing sales of air care driven by new product innovations

Liquid air fresheners set to continue to record the strongest growth

Slow growth of air care expected

COMPETITIVE LANDSCAPE

Two companies highly successful in air care

SC Johnson’s share declines

Reckitt Benckiser Slovak Republic most active in product innovation

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Overview

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Table of Contents

Air Care in Slovakia - Category analysis

HEADLINES

PROSPECTS

Growing sales of air care driven by new product innovations

Liquid air fresheners set to continue to record the strongest growth

Slow growth of air care expected

COMPETITIVE LANDSCAPE

Two companies highly successful in air care

SC Johnson’s share declines

Reckitt Benckiser Slovak Republic most active in product innovation

CATEGORY DATA

Home Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Home care continues to grow

The popularity of eco-friendly products increases

Home care is led by the international player, Henkel Slovensko

New product developments towards quality

Home care set for further growth

MARKET INDICATORS

MARKET DATA

SOURCES

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