Volume sales within most categories of air care are expected to stagnate over the forecast period, but other air care is still seen to have strong potential. Indeed, other air care has been on an upward trajectory.
The appeal of spray/aerosol air fresheners, gel and liquid air fresheners and electric air fresheners is expected to continue waning. The future of air care lies in the advancement of natural concepts that have fewer chemical ingredients and are sustainably sourced and/or produced in formats such as reeds, candles and mists.
After the disruption to store openings seen during the COVID-19 pandemic, retailers such as Action and Rituals along with home improvement stores started to see a return of more stable foot traffic in 2021, with this trend continuing in 2022. These retailers are gaining share in categories such as other air care, with these products increasingly being sold not just for their fragrance but also for their appearance.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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