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Country Report

Air Care in

Air Care in Poland

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New fragrances attract consumers

2018 saw a large number of new products in the category, with many featuring improved formulas or new fragrances. Many consumers who buy air care appreciate the offer of new scents, which can help improve the ambience in their homes.

Liquid air fresheners the best performing category

While spray/aerosol air fresheners remained the largest air care category in 2018, liquid air fresheners posted the strongest value sales growth. Liquid air fresheners is a comparatively new category, which, in addition to freshening the air also often offers decorative aspects.

Other air care offers a widening product range

With rising interest in air care in general, many consumers are looking for products to provide some fragrance in specific areas. For example, Poles are showing a growing interest in refrigerator fresheners and odour neutralisers, which are typically used in dishwashers.

COMPETITIVE LANDSCAPE

SC Johnson remains the leading player

SC Johnson, which offers the Glade/Brise brand, remained the leading player in air care in Poland in 2018, albeit closely followed by Procter & Gamble with its Ambi-Pur brand. SC Johnson’s leading position can be attributed to an extensive product portfolio, which includes a wide range of formats and fragrances, as well as an ongoing focus on new product development and innovation.

Jeronimo Martins further develops its Aril private label air care range

In 2018, Jeronimo Martins continued to grow its share in air care thanks to the further development of its Aril private label range. With the expansion of the company’s Biedronka discounter chain, its air care line has been able to reach more consumers.

Rossmann performs well in spray/aerosol air fresheners

The health and beauty retailer Rossmann has become a very popular outlet for home care products in Poland. Its wide range of products, which includes private label, appeals to consumers looking for a good price/quality ratio.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Poland?
What are the major brands in Poland?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Poland - Category analysis

HEADLINES

PROSPECTS

New fragrances attract consumers

Liquid air fresheners the best performing category

Other air care offers a widening product range

COMPETITIVE LANDSCAPE

SC Johnson remains the leading player

Jeronimo Martins further develops its Aril private label air care range

Rossmann performs well in spray/aerosol air fresheners

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record steady growth

Ecological awareness drives consumers towards more natural products

Large international producers dominate sales

New product development focuses on natural ingredients and new scents

Home care expected to record further positive growth over the forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Air Care in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New fragrances attract consumers

Liquid air fresheners the best performing category

Other air care offers a widening product range

COMPETITIVE LANDSCAPE

SC Johnson remains the leading player

Jeronimo Martins further develops its Aril private label air care range

Rossmann performs well in spray/aerosol air fresheners

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in Poland - Category analysis

HEADLINES

PROSPECTS

New fragrances attract consumers

Liquid air fresheners the best performing category

Other air care offers a widening product range

COMPETITIVE LANDSCAPE

SC Johnson remains the leading player

Jeronimo Martins further develops its Aril private label air care range

Rossmann performs well in spray/aerosol air fresheners

CATEGORY DATA

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record steady growth

Ecological awareness drives consumers towards more natural products

Large international producers dominate sales

New product development focuses on natural ingredients and new scents

Home care expected to record further positive growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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