The high inflation seen in 2022 will likely continue to dampen demand for air care, at least in the short term, as household spending power will likely remain under pressure. Households, in this scenario, will likely either forego spending on air care or they will trade down to cheaper options or private label alternatives.
Air care is losing its appeal among Swedes who are increasingly showing a preference for a clean, natural, and scent-free home environment over what they perceive to be artificial scents. Growing awareness of the importance of good air quality in the home, especially since the COVID-19 pandemic, has also boosted sales of air purifiers in Sweden.
The competitive landscape within air is likely to remain concentrated over the forecast period with brands such as Air Wick and Glade having a relatively high degree of brand loyalty. These brands also benefit from regular new product launches and wide distribution.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!