Air care is not viewed as a household essential in Latvia and therefore is reliant on a positive economic outlook. Nevertheless, with Latvia’s economy performing well towards the end of the review period and with a positive outlook for the forecast period air care is set to see a strong performance in value terms, while volume sales should stabilise after seeing a decline during the review period.
Air care is used to improve a home’s atmosphere and to remove or hide bad smells. However, there are also mounting concerns over the chemicals introduced by home care products, including air care.
Hypermarkets and supermarkets continue to dominate the distribution of air care in Latvia with these stores offering a wide range of products. With consumers remaining price conscious they are also attracted to the discounts and promotions available in these stores.
Reckitt Benckiser SA dominates air care in Latvia with its well-known Air Wick brand which is present in several air care categories. The brand’s success lies in its wide product range which features both affordable products such as its selection of spray/aerosol air fresheners as well as its premium offering under its Air Wick Freshmatic line of electric air fresheners.
Health and beauty specialist retailer Drogas saw the most dynamic growth in current value terms in 2018. Its Domol line of private label air care attracts consumers thanks to its lower price when compared to the leading international brands, while it also benefits from the retailer’s wide network of stores.
With local players such as Spodriba and Purenn finding success in other areas of home care with their eco-friendly and sustainable products it is possible that they may choose to branch out into air care, with there being a gap in the market for such products. Consumers have become increasingly aware of the potential dangers of using air care products and as such increasing numbers are refraining from using them.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Latvia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.