Macroeconomic conditions are expected to remain adverse in 2023, with slow economic activity, low occupancy rates, and inflation significantly higher than its long-term historic trend and monetary policy goal. In this scenario, demand for all other types of air care apart from spray/aerosols air fresheners is set to further decline in 2023.
At the higher end of air care, electric air fresheners is well positioned to benefit from a gradual rise in consumer confidence as the impact of inflation gradually wanes in Chile. While being an expensive format, it is also the most modern and stylish, and the easiest one to use, as it only requires the consumer to program the dosage and set it in place.
As air care becomes a permanent feature in many consumers’ homes, fragrance fatigue could emerge as a new limitation for future growth. Consumers first become accustomed to fragrances, then no longer notice them, reducing their overall impact in the home, and thereby encouraging substitutions or different refill options.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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