From early 2020, the COVID-19 pandemic boosted awareness of hygiene even in Japan, where the level of awareness was already quite high. One of the characteristics of the boost to hygiene awareness was that awareness of air hygiene increased.
As the premiumisation of air care has progressed, a notable new product trend is the increase of stick- or reed-type liquid air fresheners, sometimes called reed diffusers in Japan. These are products that are not usually sold in drugstores by major air care players, but are usually sold in interiors shops by small and niche players.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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