The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2020
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Non-traditional air care such as candles and car air fresheners experienced rising value share due to growing consumer preference for premium and functional air products. Candles also provided US consumers with more scent variety and design customisation, generating the most excitement within air care in 2019.
Sales of air care products in the US have been more increasingly being sold in channels such as internet retailing and home improvement stores. Internet retailing in air care and most fmcg industries in the US has been the go- to choice for consumers to shop for its ease and convenience; companies such as Amazon have same-day delivery services for their members, which is eliminating the need to visit physical stores for immediate needs.
In 2019, Newell Brands looked to capitalise on its position as the largest player in candle air fresheners, and air care in general. Its Scent of the Year line (under Yankee Candle) was launched at the beginning of 2019 as a product that was created in partnership with “global trend experts” in fashion, wellness, lifestyle and culture.
Many of the smaller brands that are focused on providing an extensive line of scents, which appeal to different types of consumers, are experiencing an increase in demand from consumers. This is especially important as it will be the guide for future activities for many of the larger, more established brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.