Air care saw strong growth in both volume and current value terms in 2020. As US consumers spent more time at home due to COVID-19, they looked to create a comfortable atmosphere, which became very important as they sought to destress during the pandemic.
Newell Brands’s Yankee Candle and L Brands’s Bath & Body Works continued to hold the largest shares in air care in the US in 2020, and both saw increases in their value shares in this year. Both players saw a surge in growth via e-commerce, as they had to shut down their physical stores or were impacted by the closure of non-essential retailers that sell their products.
In spray/aerosol air fresheners, The Procter & Gamble Co’s Febreze and SC Johnson & Son’s Glade continued to hold the largest value shares in 2020. However, both brands saw share declines, as a large proportion of the demand for spray/aerosol air fresheners was directed towards products with disinfectant properties.
Air care is expected to see continued growth in both current value and volume terms over the forecast period. US consumers had already been purchasing these products regularly in recent years.
As in many other home care categories, there is strong interest among consumers for natural fragrances in air care. Home fragrance has increasingly become a way of self-expression, as well as a wellness practice for many consumers.
Consumers are expected to demonstrate a growing interest in alternative products within air care, most notably electric diffusers and air purifiers or humidifiers that use essential oil diffusers. These products resonate with the growing wellness trend to practice self-care or aromatherapy at home and use the natural properties of essential oils.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Air Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page