Economic uncertainty and inflation are expected to take their toll on consumers, which will benefit stress-relieving categories such as air care. The American Psychological Association’s 2022 survey on “Stress in America” showed that the main source of stress for US consumers is inflation, with 83% of respondents having this as the main stressor in their lives.
The expansion and further evolution of the direct-to-consumer model is being seen, which is not just about products, but also services and generating value. These value-generating initiatives work especially in developed mature markets such as the US.
Electric air fresheners is expected to grow in both retail volume and current value terms over the forecast period, as these products offer concentrated scents with less risk than formats such as candle air fresheners. Within electric air fresheners, luxury products are gaining share due to their innovative and premium offerings.
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Understand the latest market trends and future growth opportunities for the Air Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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