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Learn moreFeb 2021
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Air care saw strong growth in both volume and current value terms in 2020. As US consumers spent more time at home due to COVID-19, they looked to create a comfortable atmosphere, which became very important as they sought to destress during the pandemic.
Newell Brands’s Yankee Candle and L Brands’s Bath & Body Works continued to hold the largest shares in air care in the US in 2020, and both saw increases in their value shares in this year. Both players saw a surge in growth via e-commerce, as they had to shut down their physical stores or were impacted by the closure of non-essential retailers that sell their products.
In spray/aerosol air fresheners, The Procter & Gamble Co’s Febreze and SC Johnson & Son’s Glade continued to hold the largest value shares in 2020. However, both brands saw share declines, as a large proportion of the demand for spray/aerosol air fresheners was directed towards products with disinfectant properties.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in USA market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.