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Country Report

Air Care in

Air Care in the US

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Air care increasingly shaped by “premium” products and unconventional formats

Long-established product subcategories in US air care, such as gel air fresheners and liquid air fresheners, have seen their share erode due to a growing consumer preference for both candle air fresheners and electric air fresheners. In 2017, however, the greatest excitement in air care originated from outside these two product categories, with more expensive “premium” candle brands, such as Diptyque, having seen their sales rise.

Slowdown in US automotive market has big impact on car air fresheners

A resurgent automotive market in the US has recently propelled car air fresheners’ sales to unprecedented heights, but in 2017 sales of new light vehicles slowed. Even though car air fresheners is more closely tied to sales of used vehicles than new vehicles, this slowdown in new vehicle sales in the US has had a significant negative impact on car air fresheners.

Growing importance of candle air fresheners impacts air care distribution patterns

Air care is seeing internet retailing grow at a faster rate, in terms of value sales, than any other distribution channel. This trend is expected to continue into the forecast period, as consumers increasingly integrate online shopping into their regular purchasing behaviour.

COMPETITIVE LANDSCAPE

Procter & Gamble makes splash with launch of Febreze ONE

In 2017, Procter & Gamble looked to capitalise on its Febreze brand’s position in the US as both the leading name in spray/aerosol air fresheners and the dominant brand in fabric fresheners by launching a new dual-purpose product that it claims as being equally effective for use in either capacity, dubbed Febreze ONE Fabric & Air Mist. The Febreze brand name is clearly well known and trusted in the US, and this could help propel the new product to a leading position in the dual-purpose air and fabric freshener niche.

Newell Brands expands portfolio of candle brands

When Newell Rubbermaid Inc acquired Jarden Corp in 2016, the newly-formed entity, Newell Brands Inc, immediately became the leading company in US air care due to the strong performance of the Yankee Candle brand. Yankee Candle specialises in the manufacture of attractively packaged candle air fresheners, and has been extremely successful in opening up the mid-price tier, by specialising in products that effectively split the difference between mass-produced candle air fresheners and “premium” candles.

Target Corp clips Yankee Candle’s wings

In 2016, Target Corp discontinued sales of all Yankee Candle products, turning instead to US-based candle manufacturer ILLUME to fill the void. Positioned as a slightly more upmarket competitor to Walmart in the US, Target was an important point of distribution for Yankee Candle products.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in USA market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in USA?
What are the major brands in USA?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in the US - Category analysis

HEADLINES

PROSPECTS

Air care increasingly shaped by “premium” products and unconventional formats

Slowdown in US automotive market has big impact on car air fresheners

Growing importance of candle air fresheners impacts air care distribution patterns

COMPETITIVE LANDSCAPE

Procter & Gamble makes splash with launch of Febreze ONE

Newell Brands expands portfolio of candle brands

Target Corp clips Yankee Candle’s wings

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 5 NBO Company Shares of Air Care: % Value 2013-2017
Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Home Care in the US - Industry Overview

EXECUTIVE SUMMARY

Despite a rebounding economy, home care sees limited growth in the US

Home care manufacturers enter a new era of transparency in ingredient disclosure

Home care players look to eco-conscious consumers to gain share

Innovation in new product development stalls in 2017

Consumers will continue to embrace products that make cleaning easier

MARKET INDICATORS

Table 9 Households 2012-2017

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Care in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Air care increasingly shaped by “premium” products and unconventional formats

Slowdown in US automotive market has big impact on car air fresheners

Growing importance of candle air fresheners impacts air care distribution patterns

COMPETITIVE LANDSCAPE

Procter & Gamble makes splash with launch of Febreze ONE

Newell Brands expands portfolio of candle brands

Target Corp clips Yankee Candle’s wings

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Air Care in the US - Category analysis

HEADLINES

PROSPECTS

Air care increasingly shaped by “premium” products and unconventional formats

Slowdown in US automotive market has big impact on car air fresheners

Growing importance of candle air fresheners impacts air care distribution patterns

COMPETITIVE LANDSCAPE

Procter & Gamble makes splash with launch of Febreze ONE

Newell Brands expands portfolio of candle brands

Target Corp clips Yankee Candle’s wings

CATEGORY DATA

Home Care in the US - Industry Overview

EXECUTIVE SUMMARY

Despite a rebounding economy, home care sees limited growth in the US

Home care manufacturers enter a new era of transparency in ingredient disclosure

Home care players look to eco-conscious consumers to gain share

Innovation in new product development stalls in 2017

Consumers will continue to embrace products that make cleaning easier

MARKET INDICATORS

MARKET DATA

SOURCES

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