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Learn moreFeb 2019
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Demand for air care products is expected to be driven by high-income consumers and the urbanisation and convenience trends. Furthermore, consumers will pay greater attention to the scent of their homes, which will contribute to growth.
Air care is set to record slower value growth at constant 2018 prices over the forecast period than was seen in the review period. Value growth is expected to fall as a growing number of consumers are projected to trade down to cheaper brands.
Newer product categories in air care might achieve more significant value sales in the forecast period. As supermarkets and hypermarkets continue to expand across the country, more consumers will gain access to the wider range of products and brands offered by these channels.
SC Johnson & Son continued to lead air care in 2018, thanks to its efficient distribution network and the strength of its Brise and Oust brands. Brise was the leading brand in overall air care in 2018, thanks to a loyal consumer base and trusted quality.
Domestic player Cophyd continued to record a positive performance in air care with its Ambisense brand in 2018. This company benefits from offering good-quality products at lower prices in comparison with Brise, Oust and Air Wick, and thus attracts many middle-income consumers, especially given declining disposable incomes due to economic hardship.
Multinationals dominate air care in the country, with Reckitt Benckiser Group and SC Johnson & Son together accounting for nearly half of sales. This reflects the largely affluent and urban consumer base for air care products, with these consumers typically viewing global brands as offering higher quality.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Algeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.