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Country Report

Air Care in

Air Care in Algeria

12 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Air care to continue growing but remain small

Air care will develop in Algeria over the forecast period. Growing urbanisation and rising living standards will positively affect consumer demand for products to create a feeling of cosiness and comfort at home.

Growth to slow down

Air care will record a slower value CAGR over the forecast period compared to the review period. More consumers are projected to trade down to cheaper brands due to economic hardship and declining disposable incomes.

New product developments will sustain growth

Air care in Algeria is dominated by spray/aerosol air fresheners. However, new product areas may gain significant value sales over the forecast period.

COMPETITIVE LANDSCAPE

SC Johnson & Son Ltd leads

SC Johnson & Son Ltd, with its Brise and Oust brands, remained the leading player in 2017. The company benefits from its wide product portfolio and good availability in stores thanks to its efficient distribution network.

Multinationals dominate

International brands dominate air care in Algeria. This reflects the largely affluent and urban consumer base for air care, with these consumers typically viewing global brands as offering higher quality.

Domestic Cophyd records the fastest growth

Local home care manufacturer, Cophyd, achieved the strongest gain in value share in 2017. The company benefits from offering good quality products at lower prices than Brise, Oust and Air Wick and thus attracts many middle-income consumers, especially given declining disposable income levels.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Algeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Algeria?
What are the major brands in Algeria?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Algeria - Category analysis

HEADLINES

PROSPECTS

Air care to continue growing but remain small

Growth to slow down

New product developments will sustain growth

COMPETITIVE LANDSCAPE

SC Johnson & Son Ltd leads

Multinationals dominate

Domestic Cophyd records the fastest growth

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Air Care: % Value 2013-2017
Table 4 LBN Brand Shares of Air Care: % Value 2014-2017
Table 5 Forecast Sales of Air Care by Category: Value 2017-2022
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Home Care in Algeria - Industry Overview

EXECUTIVE SUMMARY

Favourable trends continue driving home care sales growth

Growing demand for economy brands is driven by severe price increases

Multinationals still dominate, although domestic brands are gaining ground

Independent small grocers continues to dominate but modern retailing is growing faster

Although slowing down, further growth is expected over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Distribution of Home Care by Format: % Value 2012-2017
Table 13 Distribution of Home Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Home Care by Category: Value 2017-2022
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Care in Algeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Air care to continue growing but remain small

Growth to slow down

New product developments will sustain growth

COMPETITIVE LANDSCAPE

SC Johnson & Son Ltd leads

Multinationals dominate

Domestic Cophyd records the fastest growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in Algeria - Category analysis

HEADLINES

PROSPECTS

Air care to continue growing but remain small

Growth to slow down

New product developments will sustain growth

COMPETITIVE LANDSCAPE

SC Johnson & Son Ltd leads

Multinationals dominate

Domestic Cophyd records the fastest growth

CATEGORY DATA

Home Care in Algeria - Industry Overview

EXECUTIVE SUMMARY

Favourable trends continue driving home care sales growth

Growing demand for economy brands is driven by severe price increases

Multinationals still dominate, although domestic brands are gaining ground

Independent small grocers continues to dominate but modern retailing is growing faster

Although slowing down, further growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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