Air care remains largely unaffected by the pandemic, with volume growth in 2021 largely aligning with trends over the review period. There has been a slight uptick in growth since 2020 as a result of lockdown, with more consumers spending more time at home increasing the need for these products.
Gel air fresheners are set to be the most dynamic part of air care in volume terms in 2021. However, this growth is exaggerated by its emergence from a low base, and spray/aerosol air fresheners remain the most important category in Tunisia in 2021.
Air care in Tunisia continues to be plagued by contraband. Informal air care products are widely present in the country, and are typically smuggled from Algeria and sold in traditional souks and grocery retailers.
The economic impact of the pandemic is set to significantly alter the competitive landscape over the forecast period. The Tunisian dinar continues to suffer from devaluation, a trend that is unlikely to shift, and as a result prices of imported products are already seeing rapid acceleration.
Despite the limited number of products available in Tunisia, gel air fresheners are set to see the strongest volume growth over next period. Growth is exaggerated by its emergence from a low base, but these products are becoming increasingly less niche.
Société d'Articles Hygiéniques Sarl (SAH) has been extending its Lilas brand into new parts of the home care category over the review period, and is widely anticipated to roll out an air care product in the next year. Lilas is historically a laundry care brand, but the company has been able to use its extremely strong brand equity to leverage share in other products, and will not miss the potential opportunity to build share in air care.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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