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Country Report

Air Care in

Air Care in Tunisia

12 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Air care to continue growing over the forecast period

Due to increasingly busy lifestyles, characterised by growing pressure in the workplace, many consumers opt to make their home a haven from the outside world. This is expected to bring benefits to air care.

Good performance expected for air care during the forecast period

During the forecast period, demand for air care products in Tunisia is likely to continue to derive mainly from middle- and high-income consumers. Due to the hectic lifestyles of many working consumers living in urban areas, it is likely that Tunisia will follow the trends already seen in many developed countries in terms of air care products becoming lifestyle products.

Spray/aerosol air fresheners most influential

Air care is set to continue to benefit from the growing number of consumers looking to make their home a place of retreat from the hectic outside world. In Tunisia, consumers continue to opt for spray/aerosol air fresheners, the dominant type of air care, which offer innovative fragrances that provide a pleasant and soothing atmosphere in the home.

COMPETITIVE LANDSCAPE

Reckitt Benckiser South Africa (Pty) leads air care in 2017

The company owns an important brand, Air Wick. The brand has a wide portfolio of fragrances with competitive prices which allows the player to reach most consumers.

Local player STE Chimap performs well in 2017

Second-placed player, STE Chimap, registered an important performance in air care in 2017. This can be attributed to the rapid expansion of its Nassim brand in spray/aerosol air fresheners, where the player invested strongly in marketing campaigns towards the end of the review period.

Manufacturers focus on fragrances and chemical-free or natural ingredients

Innovation in air care in Tunisia is mainly in different fragrances which present one of the most important aspects consumers look for in the products. However, with the growing health and wellness trend, consumers are increasingly seeking products that are made using chemical-free or natural ingredients.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Tunisia?
What are the major brands in Tunisia?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Megatrends

Country Report

Air Care in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Air care to continue growing over the forecast period

Good performance expected for air care during the forecast period

Spray/aerosol air fresheners most influential

COMPETITIVE LANDSCAPE

Reckitt Benckiser South Africa (Pty) leads air care in 2017

Local player STE Chimap performs well in 2017

Manufacturers focus on fragrances and chemical-free or natural ingredients

Samples

Overview

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Megatrends

Country Report

Air Care in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Air care to continue growing over the forecast period

Good performance expected for air care during the forecast period

Spray/aerosol air fresheners most influential

COMPETITIVE LANDSCAPE

Reckitt Benckiser South Africa (Pty) leads air care in 2017

Local player STE Chimap performs well in 2017

Manufacturers focus on fragrances and chemical-free or natural ingredients

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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