Air care opportunities will increasingly reach rural communities over the forecast period. Indeed, rural consumers are expected to become increasingly educated about and exposed to air care trends.
A major focus of competition between manufacturers in air care will be on fragrances and scent blends. Indeed, Romanian consumers will be quick to embrace new products and fragrances, as they are adopting a more adventurous and exploratory approach to the products and services they purchase in general.
Online retail will continue to soar, after the strong boost during the pandemic years. Chained grocery retailers will be increasingly focused on their omnichannel approach, with home care products, including air care, being more present in the Romanian e-shopping cart.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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