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Country Report

Air Care in

Air Care in Hong Kong, China

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value sales of car air fresheners are expected to decline in the forecast period

Whilst one of the main purposes of car air fresheners is to remove the odour from cigarette smoke, the number of smokers dropped dramatically in 2017. According to SmokeFreeHK, a government organisation raising awareness of the hazards of smoking, the percentage of smokers in Hong Kong dropped to a historic low of 10% in 2017.

Consumers are wary of airborne air care products

According to trade sources, air fresheners are seeing declining demand as consumers in Hong Kong are afraid that the chemicals they contain are bad for human health. This trend applies especially to electric air fresheners, gel air fresheners and spray/aerosol air fresheners.

Charcoal is the latest product trend

Charcoal air care products are increasingly available in most supermarkets and department stores; the material is used in many types of air care products, such as fridge deodorisers, shoe cabinet deodorisers and even car air fresheners. One of the reasons that households in Hong Kong favour these products is because charcoal is a natural dehumidifier.

COMPETITIVE LANDSCAPE

Air Wick and Glade see declining shares in spray/aerosol air fresheners

In the declining category of spray/aerosol air fresheners, Dettol saw an increase in its value share in 2018, whilst Air Wick and Glade saw declines. According to store checks, Air Wick and Glade had limited shelf space for their spray air fresheners.

Japanese brands benefit from the rise of Japanese department stores

Despite the low store presence of Kobayashi and boutique Japanese brands in major supermarkets, they have significant shelf space in Japanese department stores. With the increasing presence of Japanese department stores and supermarkets such as Japan Home Centre, YATA and Aeon, Kobayashi and boutique Japanese brands have a rising store presence, which gives them an increasing advantage over larger Western brands.

The rising popularity of small Japanese brands will negatively affect larger brands

Consumers in Hong Kong find Japanese home care products particularly attractive. Such products have brand loyalty, as households in Hong Kong consider that they are more premium, yet have a fairly reasonable price tag.

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Samples

Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Hong Kong, China?
What are the major brands in Hong Kong, China?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Value sales of car air fresheners are expected to decline in the forecast period

Consumers are wary of airborne air care products

Charcoal is the latest product trend

COMPETITIVE LANDSCAPE

Air Wick and Glade see declining shares in spray/aerosol air fresheners

Japanese brands benefit from the rise of Japanese department stores

The rising popularity of small Japanese brands will negatively affect larger brands

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Households in Hong Kong prefer multipurpose cleaning solutions

The predisposition towards Japanese brands

Airborne home care products are not popular amongst consumers

Supermarkets remains the largest sales channel; internet retailing catches up

Smaller products are preferred in light of the limited living space in Hong Kong

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Air Care in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Value sales of car air fresheners are expected to decline in the forecast period

Consumers are wary of airborne air care products

Charcoal is the latest product trend

COMPETITIVE LANDSCAPE

Air Wick and Glade see declining shares in spray/aerosol air fresheners

Japanese brands benefit from the rise of Japanese department stores

The rising popularity of small Japanese brands will negatively affect larger brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Value sales of car air fresheners are expected to decline in the forecast period

Consumers are wary of airborne air care products

Charcoal is the latest product trend

COMPETITIVE LANDSCAPE

Air Wick and Glade see declining shares in spray/aerosol air fresheners

Japanese brands benefit from the rise of Japanese department stores

The rising popularity of small Japanese brands will negatively affect larger brands

CATEGORY DATA

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Households in Hong Kong prefer multipurpose cleaning solutions

The predisposition towards Japanese brands

Airborne home care products are not popular amongst consumers

Supermarkets remains the largest sales channel; internet retailing catches up

Smaller products are preferred in light of the limited living space in Hong Kong

MARKET INDICATORS

MARKET DATA

SOURCES

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