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Country Report

Air Care in

Air Care in the United Arab Emirates

12 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Air care recovers

In the United Arab Emirates, air care registered positive current value growth in 2018 compared to the decline from 2017. Given the weak economic situation, these products are largely viewed by local consumers as luxury items and non-essential.

Promotions will drive retail volume growth

In the United Arab Emirates, manufacturers constantly implement strong promotions, mostly noticeable through free refill offers and buy-one-get-one-free. Retail volume growth was stable in 2018, and unit prices witnessed growth across most of air care.

Car air fresheners and other air care continue to lose share

Car air fresheners and other air care continued to decline in 2018. In addition to the fact that these products are considered as additional to their needs, and therefore non-essential, promotions did not play such a strong role in the performance of these products, which did not help to increase demand.

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to lead air care

Reckitt Benckiser continued to lead air care in 2018, continuing to gain value share. The company’s long-standing presence within the country has led to its well-known brand Air Wick becoming a household name in the United Arab Emirates.

Private label gains ground

As a result of the market conditions in the United Arab Emirates at the end of the review period, premium brands faced a tough challenge. Brands such as Yankee Candle registered a minor decline in share in 2018 as consumers were inclined to purchase perceived value products.

Manufacturers invest in consumer awareness

As manufacturers continued to focus on price promotions to attract consumers in the United Arab Emirates, other promotional strategies might have a more positive effect on equity and demand, such as ensuring consumers are educated and aware of the way they should use products for them to last longer. This specifically applies to gel air fresheners and other types of air fresheners.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Air care recovers

Promotions will drive retail volume growth

Car air fresheners and other air care continue to lose share

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to lead air care

Private label gains ground

Manufacturers invest in consumer awareness

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Home care marginally recovers

Introduction of VAT and consumer behaviour

Private label preference grows

New product development relies on packaging

Innovation to shape home care

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Air Care in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Air care recovers

Promotions will drive retail volume growth

Car air fresheners and other air care continue to lose share

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to lead air care

Private label gains ground

Manufacturers invest in consumer awareness

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Air care recovers

Promotions will drive retail volume growth

Car air fresheners and other air care continue to lose share

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to lead air care

Private label gains ground

Manufacturers invest in consumer awareness

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Home care marginally recovers

Introduction of VAT and consumer behaviour

Private label preference grows

New product development relies on packaging

Innovation to shape home care

MARKET INDICATORS

MARKET DATA

SOURCES

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