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Country Report

Air Care in

Air Care in the United Arab Emirates

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Air care declines as consumers cut costs during global pandemic

Niche categories such as air care suffered from the effects of COVID-19 in 2020, as consumers focused their attentions on hygiene related products and sought to cut their spending in other areas. During the COVID-19 crisis, consumers had to stay home more, and could not receive guests in their homes.

Companies increased promotional activity to stimulate interest

Despite the restricted demand in 2020, as consumers prioritised their spending in the face of the financial turmoil of the COVID-19 pandemic, and whilst consumer lifestyles also changed considerably, players in air care tried to spur demand by offering a high level of promotions on products in the category. Companies offered extensive discounts and promotions in 2020 focusing on price reductions as well as multibuy offers where consumers could save money by purchasing two or three packages at once.

Spray/aerosol air fresheners lead sales as convenient format

Spray/aerosol air fresheners continued to represent the highest proportion of value sales in air care in 2020. This product area has traditionally been the most popular product area in the air care category in the UAE due to the widespread availability and accessibility of these products, which tend to be widely available in grocery retailers and reasonably priced due to the high level of promotions and discounts in this product area.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Air care declines as consumers cut costs during global pandemic

Companies increased promotional activity to stimulate interest

Spray/aerosol air fresheners lead sales as convenient format

RECOVERY AND OPPORTUNITIES

Players expected to launch new fragrances and natural flavours

Consumers switch to natural alternatives

Incense sticks and candles projected to perform well in the coming years

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2015-2020
Table 2 Sales of Air Care by Category: % Value Growth 2015-2020
Table 3 Sales of Air Care by Fragrance: Value Ranking 2018-2020
Table 4 NBO Company Shares of Air Care: % Value 2016-2020
Table 5 LBN Brand Shares of Air Care: % Value 2017-2020
Table 6 Forecast Sales of Air Care by Category: Value 2020-2025
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Households 2015-2020

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2015-2020
Table 10 Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home Care: % Value 2016-2020
Table 12 LBN Brand Shares of Home Care: % Value 2017-2020
Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 14 Distribution of Home Care by Format: % Value 2015-2020
Table 15 Distribution of Home Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Home Care by Category: Value 2020-2025
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Air Care in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Air care declines as consumers cut costs during global pandemic

Companies increased promotional activity to stimulate interest

Spray/aerosol air fresheners lead sales as convenient format

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Air care declines as consumers cut costs during global pandemic

Companies increased promotional activity to stimulate interest

Spray/aerosol air fresheners lead sales as convenient format

RECOVERY AND OPPORTUNITIES

Players expected to launch new fragrances and natural flavours

Consumers switch to natural alternatives

Incense sticks and candles projected to perform well in the coming years

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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