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Country Report

Air Care in

Air Care in the United Arab Emirates

13 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Air care to gradually recover over the forecast period

Air care registered a minor retail value decline in 2017. Given the weak economic situation, these products are largely viewed by consumers in the United Arab Emirates as luxury items which are not essential.

Promotions drive retail volume growth

On the other hand, manufacturers constantly implement strong promotions, mostly noticeable through free refill offers and buy-one-get-one free. Retail volume growth was minimal in 2017, and unit prices witnessed declines across most air care categories.

Car air fresheners and other air care to continue to lose share

Car air fresheners and other air care suffered most in 2017. In addition to the fact that these products are considered as added value by consumers and are not essentials, promotions did not play such a strong role for these products, which did not help to increase demand.

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads air care

Reckitt Benckiser Arabia continued to lead air care in 2017. The company’s longstanding presence within the country has led to its flagship Air Wick brand becoming a household name in the United Arab Emirates.

Premium brands face some challenges while private label gains ground

As a result of the current market conditions, premium brands faced a tough challenge in 2017. Brands such as Yankee Candle registered a minor decline in share in 2017 as consumers were inclined to purchase more value products.

Increasing consumer awareness of usage behaviour might be a winning strategy

As manufacturers continue their focus on price promotions to attract consumers, other promotional strategies might have a more positive effect on equity and demand, for example, ensuring consumers are educated and aware of the way they should use products for them to last longer. This specifically applies to gel air fresheners, and other types of air fresheners.

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Samples

Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Air care to gradually recover over the forecast period

Promotions drive retail volume growth

Car air fresheners and other air care to continue to lose share

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads air care

Premium brands face some challenges while private label gains ground

Increasing consumer awareness of usage behaviour might be a winning strategy

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 5 NBO Company Shares of Air Care: % Value 2013-2017
Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Tough economic challenges in the country negatively affect home care

Promotions often replace effective marketing

While private label continues to grow, innovation begins to pay back

New product development focuses on packaging and technology

It is time for a more rapid pace in innovation

MARKET INDICATORS

Table 9 Households 2012-2017

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Care in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Air care to gradually recover over the forecast period

Promotions drive retail volume growth

Car air fresheners and other air care to continue to lose share

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads air care

Premium brands face some challenges while private label gains ground

Increasing consumer awareness of usage behaviour might be a winning strategy

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Air care to gradually recover over the forecast period

Promotions drive retail volume growth

Car air fresheners and other air care to continue to lose share

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads air care

Premium brands face some challenges while private label gains ground

Increasing consumer awareness of usage behaviour might be a winning strategy

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Tough economic challenges in the country negatively affect home care

Promotions often replace effective marketing

While private label continues to grow, innovation begins to pay back

New product development focuses on packaging and technology

It is time for a more rapid pace in innovation

MARKET INDICATORS

MARKET DATA

SOURCES

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