Air care looks set to record robust growth in total volume sales throughout the forecast period, with all categories projected to expand consistently in this respect. The increasing incidence of remote working arrangements and the fact that many Peruvians are now inclined to spend more of their leisure time at home than was the case before the pandemic should help to ensure overall demand remains buoyant.
Liquid and gel air fresheners are expected to be the most dynamic performers in volume growth terms over the forecast period. Both categories are well placed to benefit from the increasing preference of Peruvians for more discreet and easy-to-use air care formats that provide a continuous release of fragrance.
With high inflation likely to continue squeezing household budgets in the short-to-medium term and a growing risk that economic conditions in Peru will deteriorate due to ongoing political unrest, private label products are expected to gain ground in air care over the forecast period. Moreover, increasing demand across all categories should encourage leading grocery retailers like Cencosud and Tottus to invest in diversifying their portfolios and improving quality standards, which will also help to strengthen penetration.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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