Air care is expected to record steady demand over the forecast period, albeit at a slower pace than during the height of the pandemic. Car and electric air fresheners are expected to see the most dynamic performances, while liquid and candle air fresheners, will see more subdued growth, due to their relatively high prices, which will discourage some consumers from purchasing these options.
Spray/aerosol air fresheners will remain the most popular option within air care going forward. As well as their relative affordability, these products offer consumers convenience and a rapid way to improve the ambience of their homes.
Surface care brands are also likely to see further innovation in terms of fragrances, blurring the lines between air care and surface area. For instance, surface care brand Sanytol launched Disinfectant Air Purifier for Surfaces & Textiles in Mint fragrance in modern grocery retailers and warehouse club Costco.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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