Air care maintained solid current value growth in 2021, due to consumers continuing to spend more time at home. Even with further understanding of the COVID-19 virus and the population being vaccinated at high rates, consumers continued to work from home.
While SC Johnson & Son, with its Glade’s electric air and spray/aerosol fresheners, remained the leading player in air care in 2021, the company lost value share. The same was true for second-placed Reckitt and its brand Air Wick.
Spray/aerosols experienced a decline in 2021 and the category is expected to continue to see sales decline over the forecast period. The decline will be driven by consumers’ fast-growing awareness of the potential environmental and health impact of their product choices.
As technology and appliances are disrupting air care, with smart air purifiers such as uHoo’s smart air monitor, the smart home trend has leaked into air care through electric air fresheners. The category, which has become one of consumers’ preferred formats within air care, is innovating in the smart space.
As Canadians worry for their health and the environment, concerns about the chemicals present in some air care products, such as formaldehyde, toluene, xylene and naphthalene, can negatively affect future sales. Therefore, some consumers are turning to substitutes such as home-made or local products they perceive to be healthier.
E-commerce saw dynamic growth across home care in 2021, including within air care. Consumers are becoming increasingly familiar with the benefits of shopping online, with platforms such as Amazon allowing consumers to read reviews, compare prices and access a wider variety of brands, fragrances, and formats that most store-based retailers struggle to contend with.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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