With the recovery of the economy in China, and increasing interest in air quality in homes, air care is expected to return to more solid, stable growth in both volume and current value terms over the forecast period. The rise of the “scent economy” amongst the younger generations will contribute to growth and lead to continuous product upgrades and scent innovations in air care, to provide emotional care beyond basic deodorising features, such as stress relief and self-pampering.
Despite the increase forecast for air care in the forecast period, competition from other industries is likely to prevent stronger growth in the category, especially later in the forecast period, with growth rates remaining lower than those seen pre-pandemic. For example, Gaosium newly launched a vacuum cleaner for hotels which combines cleaning function and air purifying with add-on scents.
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Understand the latest market trends and future growth opportunities for the Air Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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