Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Air Care in

Air Care in China

Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth of air care slows in 2018 due to a lack of new product development

Air care witnessed a slight slowdown in value growth in 2018 when compared to the previous year. This can be attributed to both supply and demand factors.

Car air fresheners once again the best performing category

Car air fresheners remained the best performing category in air care in 2018, with growth supported by rising sales of private cars. As consumers began to spend more time in their cars due to traffic congestion, they also increasingly turned to car air fresheners to eradicate unpleasant smells, for example from cigarette smoke.

Growth of spray/aerosol air fresheners slows due to changing lifestyles

Spray/aerosol air fresheners posted the second weakest performance in air care in 2018. Although accounting for the strongest share of value sales, many consumers avoided using spray/aerosol air fresheners due to health concerns.

COMPETITIVE LANDSCAPE

Shanghai Johnson remains the leading player

Shanghai Johnson continued to lead air care in 2018. Its Glade brand continued to dominate car air fresheners and other air care, while also commanding strong positions in gel and spray/aerosol air fresheners.

Guangzhou Liby Enterprise Group registers the strongest value growth

Although multinationals commanded very strong positions in air care in 2018, domestic player Guangzhou Liby Enterprise Group continued to perform well, registering double-digit value sales growth to further close the gap on third-ranked Aestar (Zhongshan). Known for its aggressive and localised marketing campaigns, which in 2018 included both an online and offline collaboration with the Broadway musical Beauty and the Beast, Guangzhou Liby Enterprise Group managed to create a buzz around its Xilan brand, which further boosted sales.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in China?
What are the major brands in China?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Air Care in China - Category analysis

HEADLINES

PROSPECTS

Growth of air care slows in 2018 due to a lack of new product development

Car air fresheners once again the best performing category

Growth of spray/aerosol air fresheners slows due to changing lifestyles

COMPETITIVE LANDSCAPE

Shanghai Johnson remains the leading player

Guangzhou Liby Enterprise Group registers the strongest value growth

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in China - Industry Overview

EXECUTIVE SUMMARY

Home care registers stable current value growth in 2018

Product improvement a key trend in home care

Guangzhou Liby Enterprise Group remains the leading player

Differentiated home care products are introduced based on local needs

Value growth set to slow further over the forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Air Care in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth of air care slows in 2018 due to a lack of new product development

Car air fresheners once again the best performing category

Growth of spray/aerosol air fresheners slows due to changing lifestyles

COMPETITIVE LANDSCAPE

Shanghai Johnson remains the leading player

Guangzhou Liby Enterprise Group registers the strongest value growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Air Care in China - Category analysis

HEADLINES

PROSPECTS

Growth of air care slows in 2018 due to a lack of new product development

Car air fresheners once again the best performing category

Growth of spray/aerosol air fresheners slows due to changing lifestyles

COMPETITIVE LANDSCAPE

Shanghai Johnson remains the leading player

Guangzhou Liby Enterprise Group registers the strongest value growth

CATEGORY DATA

Home Care in China - Industry Overview

EXECUTIVE SUMMARY

Home care registers stable current value growth in 2018

Product improvement a key trend in home care

Guangzhou Liby Enterprise Group remains the leading player

Differentiated home care products are introduced based on local needs

Value growth set to slow further over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports