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Learn moreFeb 2019
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Air care witnessed a slight slowdown in value growth in 2018 when compared to the previous year. This can be attributed to both supply and demand factors.
Car air fresheners remained the best performing category in air care in 2018, with growth supported by rising sales of private cars. As consumers began to spend more time in their cars due to traffic congestion, they also increasingly turned to car air fresheners to eradicate unpleasant smells, for example from cigarette smoke.
Spray/aerosol air fresheners posted the second weakest performance in air care in 2018. Although accounting for the strongest share of value sales, many consumers avoided using spray/aerosol air fresheners due to health concerns.
Shanghai Johnson continued to lead air care in 2018. Its Glade brand continued to dominate car air fresheners and other air care, while also commanding strong positions in gel and spray/aerosol air fresheners.
Although multinationals commanded very strong positions in air care in 2018, domestic player Guangzhou Liby Enterprise Group continued to perform well, registering double-digit value sales growth to further close the gap on third-ranked Aestar (Zhongshan). Known for its aggressive and localised marketing campaigns, which in 2018 included both an online and offline collaboration with the Broadway musical Beauty and the Beast, Guangzhou Liby Enterprise Group managed to create a buzz around its Xilan brand, which further boosted sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in China market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.