Air care is expected to continue declining over the forecast period in current retail value and volume terms, with inflationary pressure likely to discourage consumers whose incomes are being squeezed from spending on items that are deemed to be non-essential. Average unit prices will remain high, making some air care products such as electric air fresheners unaffordable for all but higher-income demographics.
As the younger generation of Greek consumers are more conscious about environmental issues, sales of spray/aerosol air fresheners will likely continue to decline. These products are perceived to be bad for the environment, while there are also some concerns that they may be bad for human health.
Variety retailers such as Jumbo, which sells a wide range of no-name scented candles and diffusers that are positioned in the economy segment, will affect the performance of the leading brands over the forecast period. By continually expanding its range to cover more categories, Jumbo is attracting more footfall, and this will contribute to sales growth for its air care products in the coming years.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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