Air care registered healthy current value and volume growth in 2021. However, value growth was slightly lower than in 2020, as with people out and about more, as society gradually opened up, growth in air care fell slightly.
SC Johnson de Centroamerica remained the leader in air care in 2021, with its Glade brand in the number one brand position. The Glade line is extensive, ranging from standard and affordable products such as spray/aerosol cans to more sophisticated products such as plug-ins, car air fresheners and scented candles.
Domestic brands active in air care in Guatemala include Don 'Clin from Alfredo Herbruger Jr & Co Ltda. The brand offers mainly economy spray/aerosol air fresheners and is the only domestic brand with a notable presence in air care.
Air care will register very healthy constant value and volume growth over the forecast period. It is predicted that consumers will spend significant amounts of time at home over the forecast period, including when socialising.
Consumers also have various concerns about spray/aerosol air fresheners, with these ranging from their poor quality to environmental issues. Nevertheless, their greater affordability means many consumers will continue to choose them over other more innovative formats.
There is a wide variety of fragrances available in air care, and more will continue to be launched over the forecast period. Floral scents are popular with consumers, along with lavender, tropical and vanilla.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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