Air care will register healthy sales growth over the forecast period. While consumers are likely to spend less time at home thanks to the reopening of society, there will also be an increasing range of products available via modern grocery retailers, both in terms of varying scent and also different formats.
Despite high competition, it is expected that SC Johnson de Centroamerica will continue leading the category, as this player has the widest portfolio, invests in advertising and is active in sales promotions. Despite losing share to low-priced competitors, the company is expected to retain the lead.
Consumers have various concerns about spray/aerosol air fresheners, with these ranging from their poor quality to environmental issues. Nevertheless, their greater affordability means many consumers will continue to choose them over other more innovative formats.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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