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Country Report

Air Care in

Air Care in Guatemala

4 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Great Value from Wal-Mart Centroamerica brings dynamism to category

Air care in Guatemala is characterised by a wide product portfolio, but standard sprays are the most popular products, as they are sold at accessible unit prices and cater to a wider consumer base. There is also a product portfolio of expensive air care products, such as plug-ins, that cater to the upper end of the market mainly through modern channel retailers.

Category leaders maintain large product selections

Leading air care brands such as Glade and Air Wick have large product portfolios of different products that target specific uses. For example, they have gel air fresheners that are ideal for small spaces, candles for aroma therapy, plug-ins for bathrooms and sprays to remove odours.

Scents drive enthusiasm

There is a wide variety of fragrances available in air care throughout the year. Natural scents, such as lavender, tropical, flowers and French vanilla are the most common.

COMPETITIVE LANDSCAPE

SC Johnson de Centroamerica remains category leader

SC Johnson de Centroamerica SA remained the leader in air care in 2018 with its leading brand Glade. The brand has a wide product portfolio ranging from standard and affordable products such as spray/aerosol cans to more sophisticated products such as plug-ins, car air fresheners and scented candles.

Innovation usually follows international trends

Since the strongest brands in air care are imported international brands such as Glade, Air Wick and Febreze, innovation usually responds to international trends. New product launches, however, are more common in their standard-premium products, since they cater to a more affluent consumer base.

International brands lead category

As mentioned before, air care is led by international brands such as Glade, Air Wick, Febreze and Renuzit. These brands have large product portfolios, and usually have economy products such as sprays/aerosols to cater to the lower end of the market, and more sophisticated products as the economy improves.

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Samples

Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Guatemala?
What are the major brands in Guatemala?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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