Air care looks set to see total volume sales decline throughout the forecast period, with all categories projected to post negative results in this regard and only candle air fresheners likely to record growth in current value terms. Demand will continue to be inhibited by the increasing preference for fragrance-free homes among Danes and concerns about the environmental impact and negative health effects of these products.
With concerns about the negative health and environmental effects of various chemicals traditionally used in air care products now a significant barrier to demand, the creation of new formulas based on natural ingredients will remain a priority for manufacturers over the forecast period. Similarly, it is expected many producers will work to improve the sustainability credentials of their brands by adopting recyclable packaging solutions, committing to more eco-friendly sourcing practices etc.
It is expected poor volume growth prospects will drive some air care manufacturers to focus on increasing value sales over the forecast period via the development of premium-oriented products with more sophisticated functions and benefits. Products with “mood-setting” or aromatherapy-type effects could offer good opportunities in this regard, especially given the likelihood that many Danes will continue to spend more time at home than usual in the short-to-medium term as hybrid working arrangements remain in place.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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