The health and wellness trend will further expand across the forecast period, leading consumers to choose healthier alternatives with fewer artificial scents and ingredients. In addition, artificial scents and ingredients can cause allergies and general irritation.
Rising price points will continue across the forecast period, increasing ambiguity and leading to changes in consumers purchasing choices. As such, consumers will switch to saving and buying only essential goods, with air care regarded as non-essential for most consumers, seen as a rather “luxury” experience, and therefore, it becomes a key area for consumers to cut down on.
The “green wave” will have an increasingly strong impact on air care in Bulgaria in the long term as consumers become more health conscious and aware of the impact of air care products on their health and wellbeing. Local consumers will increasingly avoid products that contain chemical ingredients and switch to natural products where possible.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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