Positive retail volume growth is expected across air care over the forecast period. The main reason is the robust interest in maintaining a clean, hygienic and pleasant ambience in consumers’ homes.
The second-largest category in retail volume sales terms (tonnes), “other” air care, is predicted to see moderate, but steady increments in demand and fast retail current value growth over the forecast period. The category is predicted to benefit from the introduction of more types of air care.
Prior to the COVID-19 pandemic, there was a growing trend towards more natural air care and less artificial fragrances based around chemicals (often used in cheaper products). This trend is set to gather pace in the forecast period in line with heightened awareness of health and environmental issues.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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