Air care in Georgia is expected to face healthy retail volume sales growth in the forecast period steered by regular product activity from leading multinationals SC Johnson and Reckitt Benckiser. While spray/aerosol will remain the largest product area in terms of value sales, electric air fresheners and liquid air fresheners are forecasted to witness faster volume sales growth compared to other air care categories as these products enjoy a stronger retail presence.
Price sensitivity is expected to overshadow the consumption behaviour of Georgians at the start of the forecast period. Economising consumers are expected to decrease consumption of air care or switch to less expensive formats, such as spray/aerosol air freshener.
Development of modern retail is forecasted to boost volume sales of air care during the forecast period. Rising penetration of modern retail into regions provides opportunities to drive consumers’ awareness of air care.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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