Executive Summary

Feb 2019
PROSPECTS
Air care witnesses faster current value growth in 2018

Value growth of air care was faster in 2018 than it was in the previous year. This can be attributed to the increasing number of modern retail channels in the highly populated cities of Douala and Yaoundé.

Consumers trade up from gel to other formats of air fresheners

Gel air fresheners have always enjoyed high sales in Cameroon, owing to their lower priced positioning. However, as consumers’ disposable incomes increase, they are seeking longer lasting options, despite their higher prices.

Rapid growth of car imports boosts growth of car air fresheners

Car air fresheners posted the highest current value growth within air care in 2018. This can mainly be attributed to the increasing ownership of private cars in Cameroon.

COMPETITIVE LANDSCAPE
Modern retail channels reinforce the consumer preference for international brands

International companies continued to lead in air care in 2018. International brands dominate sales of air care.

The category will continue to be led by multinationals

Multinationals will continue to lead the category, with SC Johnson and Reckitt Benckiser accounting for the lion’s share of value sales in 2018. These players benefit from offering high quality products and trusted brands.

Unit prices will continue to rise and hamper growth in air care

Air care is expected to remain a niche category. Growth will continue to be hampered by high unit prices, and the discretionary nature of the products.

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Air Care in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Air Care in Cameroon?
  • What are the major brands in Cameroon?
  • How do plug-in electric air fresheners perform compared to the battery-operated ones?
  • What is the most dynamic air care category?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Air Care in Cameroon - Category analysis

HEADLINES

PROSPECTS

Air care witnesses faster current value growth in 2018
Consumers trade up from gel to other formats of air fresheners
Rapid growth of car imports boosts growth of car air fresheners

COMPETITIVE LANDSCAPE

Modern retail channels reinforce the consumer preference for international brands
The category will continue to be led by multinationals
Unit prices will continue to rise and hamper growth in air care

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Air Care: % Value 2014-2018
Table 4 LBN Brand Shares of Air Care: % Value 2015-2018
Table 5 Forecast Sales of Air Care by Category: Value 2018-2023
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Home care continues to show strong growth in 2018
The changing distribution landscape is positive for home care
Competitive environment is dominated by international brands
Open markets remain the major distribution channel
Home care has very good prospects

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources