Value growth of air care was faster in 2018 than it was in the previous year. This can be attributed to the increasing number of modern retail channels in the highly populated cities of Douala and Yaoundé.
Gel air fresheners have always enjoyed high sales in Cameroon, owing to their lower priced positioning. However, as consumers’ disposable incomes increase, they are seeking longer lasting options, despite their higher prices.
Car air fresheners posted the highest current value growth within air care in 2018. This can mainly be attributed to the increasing ownership of private cars in Cameroon.
International companies continued to lead in air care in 2018. International brands dominate sales of air care.
Multinationals will continue to lead the category, with SC Johnson and Reckitt Benckiser accounting for the lion’s share of value sales in 2018. These players benefit from offering high quality products and trusted brands.
Air care is expected to remain a niche category. Growth will continue to be hampered by high unit prices, and the discretionary nature of the products.
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This industry report originates from Passport, our Home Care market research database.