Air care is seen to have a bright future in Saudi Arabia, with steady growth projected for the forecast period in retail volume terms. With rising oil prices and the return of inbound tourism and expatriates to the country this should provide a big boost to the local economy, which in turn should benefit sales of air care, with these products still viewed as a luxury by many households.
Traditional products such as incense sticks and candle air fresheners are expected to gain further popularity in Saudi Arabia in the forecast period. These products will likely prove particularly popular in the aftermath of the COVID-19 pandemic as they are seen as more natural and, according to local lore, the burning of incense sticks in the home is believed to remove germs and negative energies (such as those associated with the health crisis).
There are few local brands or private label products present in air care in Saudi Arabia, with global players such as Glade, Air wick, and Ambi-Pur dominating. Nonetheless, it is probable that more local players will look to enter the category over the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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