With an increasing number of local consumers valuing better quality of life, certain types of air care are expected to continue to gain in popularity, not only for the purpose of deodorising or for creating a pleasant fragrance, but also because of the increasing demand for attractive home décor. This trend will continue to drive up demand for candle air fresheners and reed diffusers in South Korea, as they are both effective in terms of gradually releasing a scent but also making attractive accessories and gifts.
An increasing number of local consumers are concerned about the use of chemicals in air care and their potential impact on health, and therefore demand for products using natural and non-toxic ingredients are likely to be favoured by health-conscious Koreans over the forecast period. In response, players will increasingly focus on quality rather than price to meet these consumer demands by replacing chemical substances with natural ingredients, a trend that is likely to add value to the category and result in greater premiumisation.
In line with the trend of the home as a sanctuary since the emergence of the pandemic, local consumers are paying greater attention to the air quality in their living environments. However, interest in South Korea was already emerging prior to COVID-19, as fine dust particles can lower air quality in the home, not only supporting sales of air treatment products but also greater interest in air care in general.
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Understand the latest market trends and future growth opportunities for the Air Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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