As many consumers’ fears of COVID-19 lifted during 2021 as a result of high vaccination rates in Portugal, demand for air care was stimulated by consumers returning to grocery retailers. Air care products are generally considered to be non-essential, and sales are dependent on impulse purchases.
Air care categories that are associated with a more natural production process and diffusion products, such as candle air fresheners and liquid air fresheners using reed diffusers, registered the best sales performance in 2021. These products are more premium and therefore retail value sales benefit from higher unit prices.
The main brands in air fresheners, Air Wick (Reckitt Benckiser Portugal Lda), Ambi-Pur (Procter & Gamble Portugal SA) and Glade (Johnson's Wax de Portugal Lda) invested in new product development during 2021. Indeed, Ambi-Pur entered gel air fresheners for the first time with three new products for the bathroom, namely Green Grass, Fresh Cotton and Elegant Flowers.
Air care is expected to register constant retail value and volume growth during the forecast period. The category is relatively premium and more sophisticated scents as well as improved formats could drive value sales.
Liquid air fresheners and candle air fresheners present the best growth opportunities over the forecast period. These products are considered to be discreet, and consumers perceive them as being more natural.
Grocery retailers, in particular hypermarkets and supermarkets, continued to dominate sales of air care products during 2021. These channels stock a wide variety of formats and brands and offer attractive prices during promotional campaigns.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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