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Country Report

Air Care in

Air Care in Portugal

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Better performance hampered by consumers spending more time out of home

With Portuguese economic recovery, consumers are now more confident investing their money in out-of-home activities, impacting categories not considered essential such as air care, which saw volume decline and weak value growth in 2017. With consumers spending more time out of home, the need for air care products decreased.

Impulse purchasing dominates category

Air care remains a low penetration category, with impulse purchasing a key factor, leading to very erratic frequency of purchase. With Portuguese economic recovery, consumers are now more confident investing their income on out-of-home activities, impacting categories such as air care.

Declining segments and lack of significant innovation continue to affect air care

Gel air fresheners and other air care sales in 2017 were constrained by an old-fashioned image among Portuguese consumers. These subcategories registered the more negative results within air care, followed closely by spray/aerosol products.

COMPETITIVE LANDSCAPE

Reckitt Benckiser Portugal reinforces position in category

Reckitt Benckiser Portugal continued to lead the category in 2017 with its well-known Air Wick brand. The brand maintained its position thanks primarily to its well-established reputation, nationwide distribution, wide offer in terms of references and formats and ongoing innovation.

Car sales growth helps performance of car air fresheners

Car air fresheners registered the best value performance among air care subcategories in 2017. This was the result of significant car sales in Portugal in 2017, after several years of economic constraint.

Non-grocery specialist retailers gain momentum in selling air care

Despite the strength of grocery stores in selling air care, the fact is that more alternative formats linked with wellbeing and decoration are increasingly gaining share in furniture stores and health and beauty specialist retailers such as Rituals, Zara Home and Natura. Subcategories such as candles and liquid air fresheners are the most present ones.

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Samples

Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Portugal?
What are the major brands in Portugal?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Portugal - Category analysis

HEADLINES

PROSPECTS

Better performance hampered by consumers spending more time out of home

Impulse purchasing dominates category

Declining segments and lack of significant innovation continue to affect air care

COMPETITIVE LANDSCAPE

Reckitt Benckiser Portugal reinforces position in category

Car sales growth helps performance of car air fresheners

Non-grocery specialist retailers gain momentum in selling air care

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 5 NBO Company Shares of Air Care: % Value 2013-2017
Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Home Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Home care growth through sophistication

Proximity stores continue to grow

Purchases of existing businesses bring new players to Portugal

Convenience, concentration and new fragrances as main trends

Home care expects positive future performance

MARKET INDICATORS

Table 9 Households 2012-2017

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Care in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Better performance hampered by consumers spending more time out of home

Impulse purchasing dominates category

Declining segments and lack of significant innovation continue to affect air care

COMPETITIVE LANDSCAPE

Reckitt Benckiser Portugal reinforces position in category

Car sales growth helps performance of car air fresheners

Non-grocery specialist retailers gain momentum in selling air care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in Portugal - Category analysis

HEADLINES

PROSPECTS

Better performance hampered by consumers spending more time out of home

Impulse purchasing dominates category

Declining segments and lack of significant innovation continue to affect air care

COMPETITIVE LANDSCAPE

Reckitt Benckiser Portugal reinforces position in category

Car sales growth helps performance of car air fresheners

Non-grocery specialist retailers gain momentum in selling air care

CATEGORY DATA

Home Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Home care growth through sophistication

Proximity stores continue to grow

Purchases of existing businesses bring new players to Portugal

Convenience, concentration and new fragrances as main trends

Home care expects positive future performance

MARKET INDICATORS

MARKET DATA

SOURCES

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