Ongoing economic challenges may suppress potential sales of air care products over the forecast period. Overall, consumers’ reduced spending power is set to negatively affect non-essential categories, such as air care.
The challenging economic conditions are also ultimately expected to have a negative impact in terms of car use, due to the high cost of fuel and consumers’ loss of purchasing power. As such, over the forecast period, more people are expected to switch from cars to public transport, thus affecting growth in car air fresheners.
Air care already sees private label brands such as Continente (Sonae Modelo Continente Hipermercados SA), Ultra Pro and Pingo Doce (both from Pingo Doce - Distribuição Alimentar SA), along with others, and this is expected to increase over the forecast period – both with potential new players and increased shares. Sales are also expected to become increasingly dependent on promotional activities, as price pressure due to inflation and costs for manufacturers grow, and players thus vie to secure sales and gain shares.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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