In 2020, air care witnessed marginally slower, albeit positive, volume growth, as local consumers were under severe financial pressure as a result of the pandemic. The strongest decline was registered by car air fresheners, as lockdown restrictions meant that far fewer cars were on the roads throughout the year.
SC Johnson & Son retained its overall leadership of air care in 2021, followed by Reckitt Benckiser and Tiger Consumer Brands. SC Johnson & Son benefits from a strong brand presence in major retail channels, as consumers prefer products that they know they can trust in terms of efficacy and ease of use.
The pandemic has brought a renewed focus to stringent household hygiene practices. As a result, many home care categories have received a boost, such as surface care and bleach, which are both used to ensure germ-free surfaces and bathrooms, as well as other spaces in the home.
Air care is expected to register similar growth over the forecast period compared to the review period. While some categories will see weaker growth than before, others will gain momentum going forward.
The forecast period is predicted to see electric air fresheners post stronger growth compared to the review period. However, this will be from a low sales base, as product penetration begins to grow and consumers start to understand the benefits of using electric formats.
Despite being a relatively established category within home care, air care still offers potential for further growth and innovation. One factor that needs to be considered is affordability, particularly in the case of electric air fresheners, where it will be key for manufacturers to invest in technologies that can help reduce the average price.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!