The forecast period is expected to see air care in Serbia record a moderate positive sales performance, with demand set to increase steadily from a relatively low base. Much of the dynamism that is expected to be seen in the category will be due to rising demand for electric air fresheners, and emerging category that offers sophisticated, modern products that use advanced features to automatically freshen the air periodically, rather than requiring the attention of consumers.
High inflation is expected to remain a major issue in Serbia throughout the first half of the forecast period and it is likely that this will make consumers more price-sensitive, with negative implications for sales of air care. The non-essential status of air care products means that consumers are likely to avoid spending money on these products wherever possible, instead focusing their spending on more essential homecare categories.
One of the main reasons for the moderate sales growth projections for air care during the forecast period is that there is less need for consumers to constantly maintain a fresh and pleasant aroma in their homes during the post-pandemic era. As many Serbian people, especially busy urban professionals, have returned to their hectic pre-pandemic lifestyles, they are now spending far more of their time outside of the home socialising in bars, pubs and restaurants is now completely acceptable once again, while many of the country’s white-collar professionals and service industry personnel have turned to working from the office on a daily basis after many months of working from home for much or all of the time.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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