Air care saw much slower retail volume growth than earlier in the review period and turned to current value decline in 2020. With consumers focused on products for health and sanitisation, air care products were not considered essential, and consumers also overlooked these products due to their high prices.
Car air fresheners saw the strongest current value decline in 2021, hampering overall growth. The strongest factor for the second year of decline for this category was lockdowns due to COVID-19, while people were also not allowed to travel into different provinces.
Liquid air fresheners continued to have a very limited presence in Thailand in 2021. These products are mostly popular amongst niche consumer groups and those with high incomes.
Air care is expected to see solid retail volume growth and even stronger current value growth in the forecast period. With an increased amount of time expected to be spent at home working or studying compared with pre-pandemic even as the situation improves, consumers are expected to look for products that can enhance the environment in living spaces and help create a good ambience.
As consumer awareness of the potential harmful effect of chemicals on their health continues to rise, both producers and consumers are expected to move towards air care products which contain natural oils or a lower amount of chemicals over the forecast period. For example, Anona Thailand claims that its air freshener has a 98% natural formula, is scented with a blend of essential oils, and is free from chemicals that are harmful to health.
Gel air fresheners is expected to see the strongest current value growth in the forecast period. Such products are considered safer than spray/aerosol air fresheners, while gel product packaging is designed to suit any area of the home and can therefore also be used for home decoration.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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