Executive Summary

Feb 2019
PROSPECTS
Product enhancement of gel air fresheners appeals to consumers

Thai consumers like their homes to be overwhelmed by favourable scents from air care devices. In terms of product types, gel air fresheners are one of the most popular products among the various types of air fresheners in retail.

Electric air fresheners appear expensive and superfluous

Most electric air fresheners bought from retail stores are for the foodservice and other service sectors such as restaurants, department stores and hotels due to the high traffic volume of people in such places. Such establishments need to ensure a pleasing atmosphere for customers and to get rid of unpleasant odours immediately.

COMPETITIVE LANDSCAPE
Glade succeeds in many categories thanks to its product quality

SC Johnson & Son retains the lead in the air care category under the brand name Glade. The company emphasises the high quality of its products as justification for the higher prices of Glade products.

Ambi-Pur intensifies marketing campaigns in car air fresheners

Well-known car air freshener Ambi-Pur created the campaign, “No driving with unpleasant odour” or “Not driving when it stinks”, to target drivers who are concerned about unpleasant odours in cars or want their passengers to feel comfortable in their vehicles. Ambi-Pur encourages Thai consumers to use its products to get rid of distinctive and residual smells from food.

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Air Care in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Air Care in Thailand?
  • What are the major brands in Thailand?
  • How do plug-in electric air fresheners perform compared to the battery-operated ones?
  • What is the most dynamic air care category?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Air Care in Thailand - Category analysis

HEADLINES

PROSPECTS

Product enhancement of gel air fresheners appeals to consumers
Electric air fresheners appear expensive and superfluous

COMPETITIVE LANDSCAPE

Glade succeeds in many categories thanks to its product quality
Ambi-Pur intensifies marketing campaigns in car air fresheners

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

Emergence of singles and single-child nuclear families results in growing demand
Desire for aroma sensation prompts manufacturers to launch scented products
Top players continue to consolidate their leading positions
Greater awareness of harmful chemicals causes shift in purchases
Home care growth remains positive from product innovation

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources