Thai consumers like their homes to be overwhelmed by favourable scents from air care devices. In terms of product types, gel air fresheners are one of the most popular products among the various types of air fresheners in retail.
Most electric air fresheners bought from retail stores are for the foodservice and other service sectors such as restaurants, department stores and hotels due to the high traffic volume of people in such places. Such establishments need to ensure a pleasing atmosphere for customers and to get rid of unpleasant odours immediately.
SC Johnson & Son retains the lead in the air care category under the brand name Glade. The company emphasises the high quality of its products as justification for the higher prices of Glade products.
Well-known car air freshener Ambi-Pur created the campaign, “No driving with unpleasant odour” or “Not driving when it stinks”, to target drivers who are concerned about unpleasant odours in cars or want their passengers to feel comfortable in their vehicles. Ambi-Pur encourages Thai consumers to use its products to get rid of distinctive and residual smells from food.
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This industry report originates from Passport, our Home Care market research database.