Natural ingredients and relaxing, aromatic scents will continue to be key development trends over the forecast period. Whilst this was initially stimulated by the era of the pandemic lockdowns leading to cocooning trends, the return to busy out-of-home lifestyles means that consumers will continue to seek the most relaxing ambiance when they are at home.
Car air fresheners is expected to follow a declining trend over the forecast period. Despite consumers returning to mobile lifestyles following the pandemic restrictions, there has been a growing negativity about the reputation of car air fresheners.
The consumers of air care products tend to be more affluent consumers, who are prepared to pay more for high quality products – especially those with a natural positioning. As such, quality will remain more important than price in air care of the forecast period – especially as consumers are increasingly seeking options with aromatherapy oils.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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