Executive Summary

Feb 2019
PROSPECTS
Growth supported by rising car ownership in Vietnam

Rapid economic growth and the free-trade environment enabled Vietnam to become an attractive market for automobile manufacturers and suppliers. When the import tax from ASEAN dropped to 0% in 2018, Vietnam opened its doors for car manufacturers in Thailand, Indonesia, etc.

Using essential oils and natural scents as alternatives

Over the review period, the Vietnamese market has seen increasing demand for essential oils with diffuser or oil burners, to replace air care products. Consumers prefer natural ways to freshen the air in their bedrooms and especially in bathrooms.

COMPETITIVE LANDSCAPE
SC Johnson & Son Vietnam Co Ltd leads air care category

SC Johnson & Son Vietnam Co Ltd with its flagship brand, Glade, has a strong reputation in Vietnam due to a wide variety of scents, formats and affordable prices. The company has been successful in placing its products in almost all grocery retail channels, from small private grocery stores to modern retailers.

Companies innovate and focus on urban areas for air care growth

Air care is a category in which consumers are more willing to try new innovative products, such as new packaging, new scents or new designs. To stand out from other brands, many local and small brands have been trying to improve these products by focusing more on the packaging type and attractiveness such as the shape of products for more natural-looking and non-toxic appearance.

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Air Care in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Air Care in Vietnam?
  • What are the major brands in Vietnam?
  • How do plug-in electric air fresheners perform compared to the battery-operated ones?
  • What is the most dynamic air care category?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Air Care in Vietnam - Category analysis

HEADLINES

PROSPECTS

Growth supported by rising car ownership in Vietnam
Using essential oils and natural scents as alternatives

COMPETITIVE LANDSCAPE

SC Johnson & Son Vietnam Co Ltd leads air care category
Companies innovate and focus on urban areas for air care growth

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Positive home care growth due to increasing income levels
Global brands expand distribution to rural areas in order to dominate
Booming internet usage and smartphone ownership helps e-commerce growth
Consumers seek products with added convenience, organic and natural features
Value growth expected over the forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources