Rapid economic growth and the free-trade environment enabled Vietnam to become an attractive market for automobile manufacturers and suppliers. When the import tax from ASEAN dropped to 0% in 2018, Vietnam opened its doors for car manufacturers in Thailand, Indonesia, etc.
Over the review period, the Vietnamese market has seen increasing demand for essential oils with diffuser or oil burners, to replace air care products. Consumers prefer natural ways to freshen the air in their bedrooms and especially in bathrooms.
SC Johnson & Son Vietnam Co Ltd with its flagship brand, Glade, has a strong reputation in Vietnam due to a wide variety of scents, formats and affordable prices. The company has been successful in placing its products in almost all grocery retail channels, from small private grocery stores to modern retailers.
Air care is a category in which consumers are more willing to try new innovative products, such as new packaging, new scents or new designs. To stand out from other brands, many local and small brands have been trying to improve these products by focusing more on the packaging type and attractiveness such as the shape of products for more natural-looking and non-toxic appearance.
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This industry report originates from Passport, our Home Care market research database.