Air care is set to see dynamic growth in both retail volume and current value terms in the forecast period. More types of air care products are expected to have a greater presence in the Vietnamese market, especially candle air fresheners and diffusers with essential oils.
Rising demand for a wide variety of value-added air care products is expected to result in the category becoming more competitive during the forecast period. However, while local brands are expected to offer a wider range of affordable air care products with a variety of scents in the forecast period, global brands are likely to continue to lead the category, supported by product improvements and innovation in terms of fragrances or formats.
Offline channels retain their importance for the distribution of air care products, as consumers can easily choose their preferred fragrance. Despite the strong growth of e-commerce, the number of air care official brand stores remains insignificant on leading e-commerce platforms.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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