The fact that new passenger vehicle sales rose by more than 31% in the first half of 2022 compared with the same period in the previous year, along with a forecast total year-on-year increase of above 25% for 2022, provides some hope for the further development of the car air fresheners category in the forecast period. Many Malaysian consumers consider car air fresheners to be essential items for use in cars.
E-commerce has grown significantly in importance as a distribution channel for air care since the onset of the pandemic (albeit from a relatively low base) due to restrictions on movement and some Malaysians becoming more reluctant to shop in person due to the risk of infection, and its retail value share is likely to continue to increase during the forecast period. Competitive pricing and convenience will be the main drivers of this, as local consumers steadily become more comfortable shopping for FMCG online and the country’s e-commerce infrastructure continues to mature.
Despite the promising outlook, air care products will have to meet growing consumer demand for green labels and air care with natural ingredients during the forecast period. In fact, concerns regarding chemical ingredients/contents in air care products may impede demand, as concerns surrounding ingredients detrimental to health will heighten in the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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