Executive Summary

Feb 2019
PROSPECTS
Car air fresheners are neccessities rather than optional

Car air fresheners is the main contributor to air care sales in 2018. As consumers spend relatively long periods of time in their cars commuting to and from work, demand for scented products soars as these products make the journey less unpleasant and more soothing.

Products with natural ingredients to gain traction in the industry

Concerns about hazardous chemical ingredients in air fresheners are negatively affecting electric air fresheners but demand for the spray/aerosol format remains strong as growth is driven by ease of use and competitive pricing. The harmful effects of air fresheners to health and the environment does not seem to impede growth for spray/aerosol air fresheners largely because these products do not emit fragrance on a regular interval like electric air fresheners.

COMPETITIVE LANDSCAPE
International brands continue to dominate

Procter & Gamble, SC Johnson & Son and Reckitt Benckiser remain the top three companies in the air care industry. Procter & Gamble’s Ambi-Pur continues to lead in car air fresheners and electric air fresheners categories.

New player in the category

A new player, Energizer (M) Sdn Bhd, is seen entering Malaysia in early 2018 with four different formats and a series of variants for car air fresheners with its brand Refresh Your Car! The interesting innovation worth noting for this brand is the dual-scent feature. This dual-scent innovation allows consumers the luxury to enjoy two different scents in one go.

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Air Care in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Air Care in Malaysia?
  • What are the major brands in Malaysia?
  • How do plug-in electric air fresheners perform compared to the battery-operated ones?
  • What is the most dynamic air care category?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Air Care in Malaysia - Category analysis

HEADLINES

PROSPECTS

Car air fresheners are neccessities rather than optional
Products with natural ingredients to gain traction in the industry

COMPETITIVE LANDSCAPE

International brands continue to dominate
New player in the category

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Room for growth in Malaysian market
Consumers seek value for money and convenience in their purchases
Procter & Gamble (M) Sdn Bhd dominates home care
Fragrance and concentration are the key drivers in new product development
Green labels expected to grow

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources