Wellbeing and mental health will remain key concerns for consumers over the forecast period, as many people continue to incorporate healthy habits in order to maintain their mental wellbeing. As such, wellness-positioned air care products have become increasingly incorporated into consumers’ routines, as they help to create a relaxed and calm ambience.
Sustainability has not been present in air care to the same extent as seen in many other home care categories. However, as consumers start to pay more attention to their impacts on the planet, alongside living more health-focused and sustainable lifestyles themselves, there will be an increasing interest in purchasing more sustainable products.
Value sales of air care will be mainly driven by innovation and premiumisation over the forecast period, in order to stimulate interest in and demand for this category. For example, there will be improvements in electrical devices in terms of technology and design, which will boost the performance of electric air care products and add value.
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Understand the latest market trends and future growth opportunities for the Air Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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