In 2021, baby and child-specific products achieves solid value growth following the minimal decline due to the COVID-19 pandemic during the previous year when baby wipes suffered from many consumers migrating to alternatives such as antibacterial and medicated wipes. Solid consumer demand for specialised beauty and personal care products and dermocosmetics positioned for babies, toddler and young children leads to stable value growth in 2021.
Baby and child-specific sun care sees the best performance in 2021, recording strong double-digit growth following the strong mid double-digit percentage decline in 2020 due to COVID-19 when government-imposed travel restrictions and shortened holiday seasons negatively impacted the consumption of baby and child-specific sun care. Since not all international travel restrictions and impediments were lifted, the category failed to reach its pre-COVID-19 level in 2021.
Largely unaffected by COVID-19, nappy (diaper) rash treatments continues to achieve positive growth in 2021 despite demographic decline and declining birth rates. Local consumers tend to spend more and trade up when it comes to their babies and children to the benefit of the category.
The negative demographic trend and declining birth rates and consequent lower demand for baby and child-specific skin care over the forecast is set to compromise the future growth of baby and child-specific products. The blurred line between adult skin care and baby and child-specific skin care is preventing the latter category from achieving stronger growth which was disrupted by the COVID-19 pandemic.
Despite negative demographic growth and declining birth rates in Bosnia and Herzegovina, the long-term growth prospects of nappy (diaper) rash treatments and baby wipes are set to remain solid. Nappy (diaper) rash treatments is set to accelerate its growth thanks to the penetration of higher quality dermocosmetics and baby and child-specific products and brands.
Baby and child-specific sun care is set to achieve the strongest value growth over the forecast period as consumer demand is restored following the strong decline of 2020 due to the COVID-19 pandemic. Domestic travel already sees no restrictions, while international travel restrictions and impediments are expected to be gradually removed, giving baby and child-specific sun care the chance to grow as holidaymakers will stock up on these products in preparation for their summer holidays on the coast of the Adriatic Sea, the wider Balkan area and Europe.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby Care research and analysis database.
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