Over the forecast period, demand for baby and child-specific products is predicted to notably improve, although this will depend on the duration of the war and the return of Ukrainian families currently residing in other European countries. Reduced spending power will still force many consumers to economise on their purchases of baby and child-specific products, especially in the case of older children who may use standard products targeting adults.
Baby wipes and baby and child-specific sun care offer the strongest growth prospects over the forecast period, as they heavily suffered from strong sales declines in 2022. These products will potentially benefit from rising consumer incomes when Ukrainians are no longer forced to economise on products considered non-essential.
In the future, distribution patterns of baby and child-specific products are likely to be adjusted by the share gain of e-commerce. Purchasing such products online is usually straightforward, as consumers already know which products they need and are less likely to be swayed by emotional marketing strategies, which tend to be associated with premium products.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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