Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Ukraine

21 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Babies and toddlers – important consumers of baby and child-specific products in Ukraine

In Ukraine, where consumer income levels remained low in 2017, despite recent economic stability and growth in salaries, baby and child-specific products remains an area where parents often economise on. One exception is babies and toddlers for whom Ukrainians try to buy the best products possible, whether it be toiletries, skin or hair care etc.

Unfavourable demographics hamper category potential

In 2017, the population in Ukraine aged 0-11 years continued falling, from 5,395,000 in 2016 to 5,380,000 in 2017, according to Euromonitor International, while the birth rate did not see any improvement. The unfavourable situation with core consumers of such products means reduced category potential.

Innovation restricted by low consumer spending power

In 2017, new product development was not particularly active in baby and child-specific products in Ukraine. While the price factor remained important, manufacturers could not experiment much with offering unique formulations or advanced packaging.

COMPETITIVE LANDSCAPE

Multinational brands are strong while locals attract with lower prices

Multinational brands such as Johnson's Baby and Bubchen are well established in baby and child-specific products in Ukraine thanks to their early entry, wide assortments of high-quality products, innovations as well as active advertising support and distribution. Meeting a good price/quality balance is another factor allowing the companies to maintain top positions in the category.

Internet retailing – distribution channel with potential

Chained operators, whether hypermarkets, drugstores/parapharmacies or other specialists, are highly important distribution channels for baby and child-specific products in Ukraine. However, at the end of the review period, in line with the evolving culture of online purchasing and growing internet penetration (in spring 2017, internet penetration reached 64.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Ukraine?
What are the major brands in Ukraine?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Ukraine - Category analysis

HEADLINES

PROSPECTS

Babies and toddlers – important consumers of baby and child-specific products in Ukraine

Unfavourable demographics hamper category potential

Innovation restricted by low consumer spending power

COMPETITIVE LANDSCAPE

Multinational brands are strong while locals attract with lower prices

Internet retailing – distribution channel with potential

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care benefits positively from economic stability

Beauty and personal care consumer demands becoming more sophisticated

Beauty and personal care remains fragmented in Ukraine

Innovation – a driving force for demand in beauty and personal care in 2017

Macroeconomic factors will continue impacting consumer demand in future

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Ukraine

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Executive Summary

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PROSPECTS

Babies and toddlers – important consumers of baby and child-specific products in Ukraine

Unfavourable demographics hamper category potential

Innovation restricted by low consumer spending power

COMPETITIVE LANDSCAPE

Multinational brands are strong while locals attract with lower prices

Internet retailing – distribution channel with potential

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Ukraine - Category analysis

HEADLINES

PROSPECTS

Babies and toddlers – important consumers of baby and child-specific products in Ukraine

Unfavourable demographics hamper category potential

Innovation restricted by low consumer spending power

COMPETITIVE LANDSCAPE

Multinational brands are strong while locals attract with lower prices

Internet retailing – distribution channel with potential

CATEGORY DATA

Beauty and Personal Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care benefits positively from economic stability

Beauty and personal care consumer demands becoming more sophisticated

Beauty and personal care remains fragmented in Ukraine

Innovation – a driving force for demand in beauty and personal care in 2017

Macroeconomic factors will continue impacting consumer demand in future

MARKET DATA

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