Baby and child-specific products were not hugely affected by the pandemic, with parents ensuring they bought the best for their children even in more straitened times and were also loyal to well established and trusted brands. In 2021, there was a slight increase in current value and volume sales, though a declining birth rate dampened value sales somewhat.
Beiersdorf continued to lead in 2021, ahead of second-placed Johnson & Johnson, thanks to its Nivea Baby brand. Nivea Baby is an iconic brand with a longstanding presence in the country and reputation of being pure and kind to sensitive skin.
Slovenian parents want the best for their children and are prepared to pay for it in terms of value-added benefits. An example of a popular premium product is Weleda’s baby weather protection face cream against harsh conditions such as cold temperatures.
Baby and child-specific products will register muted constant value growth over the forecast period, While the economy is expected to recover quickly from the pandemic, a low birth rate will continue to dampen value and volume sales. In addition, there are potential headwinds.
Baby hair care is expected to decline over the years. More popular 2-in-1 products, that combine hair and body care will be a more popular option.
Slovenians are increasingly concerned about climate change and protecting the environment. This also ties into protecting their children’s health.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!